Color-treated hair looks stunning when freshly done. The tones shine, the texture feels soft, and you just can’t stop glancing in the mirror. But fast forward a few weeks, and that glow can start to fade. The culprit? Using the wrong shampoo. The best shampoo for color-treated hair helps you keep that salon-fresh color vibrant for longer while maintaining your hair’s health and moisture balance.
These shampoos are made with gentle, nourishing ingredients that clean your hair without stripping color. Whether your hair is blonde, brunette, red, or somewhere in between, choosing the right one can make all the difference.
Top 3 Product Recommendations
- Best Overall: Pureology Hydrate Shampoo
- Best for Blonde Hair: Redken Color Extend Magnetics Shampoo
- Best Budget Option: L’Oréal Paris EverPure Sulfate-Free Moisture Shampoo
Now let’s explore the best shampoos for color-treated hair that will help you maintain shine, vibrancy, and strength.
1. Pureology Hydrate Shampoo

Pureology Hydrate Shampoo is often considered the gold standard for color-treated hair. It’s sulfate-free, vegan, and packed with nourishing ingredients like jojoba, green tea, and sage. This formula gently cleanses while restoring moisture, making it ideal for dry, colored hair that needs extra care.
The scent is refreshing yet soothing, with hints of lavender and peppermint that leave your hair smelling divine. I’ve personally used this shampoo after coloring my hair, and it kept my color vibrant for weeks without any dullness.
Pros
- Sulfate-free and safe for all color-treated hair
- Deeply hydrates dry, damaged strands
- Contains natural plant extracts for nourishment
- Pleasant, spa-like scent
- Keeps color vibrant longer than most shampoos
Cons
- Pricier than typical shampoos
- Can feel a bit heavy for fine hair
Pureology Hydrate Shampoo is the best overall choice for anyone who wants long-lasting color protection with a luxurious, moisturizing feel.
2. Redken Color Extend Blondage Shampoo

If you’ve gone blonde, you know how tricky it can be to maintain that fresh, salon tone. Redken’s Color Extend Blondage Shampoo uses violet pigments to neutralize yellow or brassy undertones while strengthening the hair. It’s a must-have for anyone with blonde, silver, or highlighted hair.
This shampoo also contains citric acid to repair the hair from within. It cleanses gently while adding brightness and maintaining your cool blonde look.
Pros
- Neutralizes brassiness effectively
- Strengthens and repairs damaged strands
- Keeps blonde tones cool and bright
- Adds shine and softness
- Works well with all blonde and silver tones
Cons
- Can stain hands slightly if not rinsed quickly
- Slightly drying for daily use
Redken Color Extend Blondage Shampoo is the perfect choice for maintaining your blonde hue while preventing brassiness and breakage.
3. L’Oreal Paris EverPure Sulfate-Free Color Care Shampoo

L’Oreal Paris EverPure Color Care Shampoo offers premium protection at an affordable price. It’s formulated without sulfates and harsh salts, which helps preserve hair color while maintaining softness. Infused with rosemary and juniper, it gives your hair a fresh, calming scent.
It cleans your hair gently, leaving it hydrated and shiny without weighing it down. For anyone on a budget who still wants salon-level results, this shampoo is a solid pick.
Pros
- Affordable and widely available
- Sulfate-free and gentle on color
- Lightweight formula for daily use
- Keeps hair smooth and manageable
- Refreshing herbal fragrance
Cons
- May not provide deep moisture for extremely dry hair
- Slightly less luxurious texture than premium brands
L’Oreal Paris EverPure Sulfate-Free Color Care Shampoo is the best budget-friendly option that delivers real results without breaking the bank.
4. Olaplex No.4 Bond Maintenance Shampoo

Olaplex No.4 Bond Maintenance Shampoo is a cult favorite among stylists and color lovers alike. It works on a molecular level to repair broken hair bonds caused by coloring, heat, and styling. This means smoother, shinier, and stronger hair after just a few washes.
It’s free from sulfates, parabens, and phosphates, making it perfect for maintaining both your color and overall hair health. A little goes a long way, which helps justify its higher price.
Pros
- Repairs damaged bonds within the hair
- Suitable for all color-treated types
- Adds shine and smoothness instantly
- A little product goes a long way
- Protects color while strengthening strands
Cons
- Expensive for regular use
- Thick consistency can be hard to rinse
Olaplex No.4 Bond Maintenance Shampoo is ideal for anyone whose hair feels fragile or dull after coloring. It rebuilds strength from within, making your hair look and feel renewed.
5. Biolage Color Last Shampoo

Biolage Color Last Shampoo draws inspiration from orchid flowers, known for their resilience and long-lasting color. It gently cleans while preserving color depth and shine, giving your hair a salon-fresh look between washes.
It’s perfect for people who want a light, floral-scented shampoo that enhances smoothness and shine. Plus, the paraben-free formula keeps hair soft and manageable.
Pros
- Helps maintain color vibrancy for up to 9 weeks
- Adds softness and shine
- Gentle and paraben-free formula
- Works well for normal to dry hair
- Floral fragrance leaves hair fresh
Cons
- Not ideal for oily scalps
- Bottle design can be hard to squeeze
Biolage Color Last Shampoo is a classic, reliable choice for those seeking long-lasting color and soft, shiny results.
6. Matrix Total Results Keep Me Vivid Shampoo

Matrix Total Results Keep Me Vivid Shampoo is designed for anyone with vivid or fashion hair colors like red, purple, or blue. It prevents fading, keeps your tones bright, and leaves your hair silky after every wash.
Its milky texture feels luxurious and leaves no residue, which is perfect for high-maintenance shades that usually fade fast. If you love experimenting with bold colors, this one is your match.
Pros
- Protects bright and vivid colors from fading
- Gentle formula that adds shine
- Sulfate-free and lightweight
- Smells sweet but not overpowering
- Keeps hair soft after frequent washes
Cons
- Slightly pricey for the size
- May not provide deep cleansing for oily roots
Matrix Total Results Keep Me Vivid Shampoo helps extend the life of bright and fantasy colors, ensuring they stay stunning for weeks.
Buying Guide: How to Choose the Best Shampoo for Color-Treated Hair
1. Check for Sulfate-Free Formulas
Sulfates can strip hair color quickly. Look for sulfate-free shampoos that clean gently while preserving vibrancy.
2. Focus on Moisture and Repair
Color treatments can dry your hair. Choose shampoos with hydrating ingredients like argan oil, coconut oil, or keratin.
3. Look for UV Protection
Sun exposure can fade color. Some shampoos include UV filters that shield your hair from harmful rays.
4. Match the Shampoo to Your Color Type
Different hair colors have different needs. Blondes may need purple shampoos, while brunettes benefit from color-enhancing formulas.
5. Consider Your Hair Texture
Fine hair may need lightweight formulas, while thick or coarse hair benefits from richer shampoos.
6. Avoid Harsh Chemicals
Stay away from parabens, silicones, or alcohols that can dry or damage your color-treated hair.
7. Choose One with Natural Ingredients
Natural oils and botanical extracts can enhance shine while keeping hair healthy and soft.
Conclusion
Choosing the best shampoo for color-treated hair ensures your color stays bright, your strands stay strong, plus your hair feels soft every day. Whether you prefer a luxurious option like Pureology or an affordable one like L’Oreal EverPure, these shampoos will keep your hair looking salon-fresh far longer. Protect your color, pamper your hair, and enjoy that just-dyed confidence again and again.
Frequently Asked Questions
1. How often should I wash color-treated hair?
Wash your hair two to three times a week to prevent color fading and maintain hydration.
2. Can I use regular shampoo on color-treated hair?
It’s best to use color-safe shampoo. Regular shampoos can strip color and moisture from your hair.
3. Do color-safe shampoos really make a difference?
Yes, they help preserve your shade, prevent fading, and nourish your hair after chemical treatments.
4. What ingredients should I avoid in shampoos for colored hair?
Avoid sulfates, parabens, and alcohol-based ingredients, as they can dry and fade your color.
5. Can I use purple shampoo every day on blonde hair?
No, using purple shampoo daily can lead to over-toning. Use it once or twice a week for best results.



