If you’re someone who loves all things beauty, you’re likely already familiar with the world of beauty YouTubers.
These content creators have amassed millions of followers on the platform, and for a good reason – their videos offer a mix of informative, inspiring, and entertaining content that appeals to makeup enthusiasts of all skill levels.
In this outline, we’ll explore the top beauty YouTubers that everyone should watch, as well as what makes their content so unique and valuable.
Criteria for Selection of Beauty Youtubers
When selecting beauty Youtubers to watch, there are several criteria that you should consider to ensure that you are getting the best possible content. These criteria include:
A. Quality of Content
Look for beauty Youtubers who provide high-quality content that is informative, engaging, and entertaining. The videos should be well-produced, with good lighting, sound, and editing.
B. Consistency in Posting
Consistency is key when it comes to beauty YouTubers. Look for creators who post regularly and consistently so you always know when to expect new content.
C. Engagement with Viewers
One thing that makes beauty Youtubers stand out is their engagement with their viewers. Look for creators who respond to comments and interact with their audience, creating a sense of community.
D. Uniqueness in Presentation
With so many beauty YouTubers out there, it’s important to find creators with unique perspectives or styles. Look for those who bring something new to the table, whether it’s a fresh approach to makeup tutorials, a unique voice, or a different take on beauty trends.
Top 5 Beauty Youtubers Everyone Should Watch
There are numerous beauty YouTubers out there, each with their unique style and approach to beauty content. However, there are some who stand out from the rest with their exceptional content, consistent posting, engagement with viewers, and unique presentation. Here are the top five beauty YouTubers everyone should watch:
1. Michelle Phan
Michelle Phan is an OG in the beauty YouTube community, and her channel has been around since 2006. She has a comprehensive range of content, including makeup tutorials, skincare routines, and lifestyle videos. Her storytelling and production quality are excellent, and her calming voice will put you at ease.
2. Jackie Aina
Jackie Aina is known for her honest and engaging personality. She creates content around makeup tutorials, product reviews, and skincare routines, all focusing on inclusivity and diversity in the beauty industry. Her humor and relatable personality make her videos enjoyable to watch.
3. James Charles
James Charles has taken the beauty world by storm with his bold makeup looks and creative tutorials. He is also known for collaborating with other beauty YouTubers, including Jeffree Star and Shane Dawson. He has a vibrant personality and always finds a way to entertain his viewers.
4. Nikkie Tutorials
Nikkie de Jager, also known as Nikkie Tutorials, is a Dutch YouTuber who gained popularity for her makeup tutorials, especially her “Power of Makeup” video. Her videos are both informative and entertaining, and she is known for her honesty and transparency when reviewing products.
5. Desi Perkins
Desi Perkins creates content around makeup tutorials, beauty tips, and lifestyle vlogs. She is known for her creativity and innovative approach to makeup, often incorporating unique techniques and products. Her upbeat personality and engaging content make her videos a joy to watch.
Honorable Mentions
While the top 5 beauty YouTubers are definitely worth checking out, there are plenty of other creators who also deserve recognition for their amazing content. Here are a few honorable mentions:
1. Jamie Paige
Jamie Paige is a Canadian beauty Youtuber with over 1 million subscribers. Her content focuses on makeup tutorials, reviews, and beauty favorites videos. Jamie’s content is known for being informative and detailed, focusing on product ingredients and application techniques.
Jamie’s approachable personality and dedication to honest reviews make her a go-to source for beauty product recommendations. She also frequently collaborates with other creators, bringing fresh perspectives and diverse voices to the beauty community.
2. Hyram
Hyram is a skincare-focused Youtuber with over 4 million subscribers. His content focuses on product reviews, skincare routines, and ingredient education. Hyram’s content is known for being informative and educational, with a focus on sustainable and affordable skincare options.
Hyram’s dedication to transparency and sustainability in skincare has helped to inspire a more conscious and thoughtful approach to beauty. He also frequently collaborates with other creators and brands, promoting inclusivity and accessibility in the beauty industry.
3. Bailey Sarian
Bailey Sarian is a beauty YouTuber with over 4 million subscribers. Her channel is unique because she combines true crime stories with makeup tutorials in her popular series, “Murder, Mystery, and Makeup.”
Bailey’s content focuses on creating full-face makeup looks while telling true crime stories. Her videos are entertaining, educational, and perfect for those who love makeup and true crime.
Bailey’s channel is one of the unique beauty channels on YouTube. She has found a way to combine two seemingly unrelated subjects and create something truly fascinating. Her videos are well-researched, and her makeup skills are top-notch.
4. Jordan Liberty
Jordan Liberty is a professional makeup artist and beauty YouTuber with over 400,000 subscribers. His channel is focused on creating glamorous makeup looks and teaching makeup techniques.
Jordan’s content includes makeup tutorials, product reviews, and tips and tricks for achieving professional-looking makeup at home.
Jordan’s channel is perfect for anyone looking to improve their makeup skills. His videos are informative and easy to follow, and he provides great tips and techniques for creating flawless makeup looks.
5. Tati Westbrook
Tati Westbrook is a beauty YouTuber with over 10 million subscribers. Her channel, formerly known as GlamLifeGuru, features a variety of beauty content, including makeup tutorials, product reviews, and skincare routines.
Tati is known for her in-depth product reviews, where she tests various beauty products and provides honest feedback. She also shares makeup tutorials, skincare routines, and lifestyle content.
Tati is a veteran beauty YouTuber who has been creating content for over a decade. She has built a loyal following due to her expertise in the beauty industry, as well as her entertaining and informative videos.
6. RawBeautyKristi
RawBeautyKristi is a beauty YouTuber with over 2 million subscribers. Her channel features a mix of makeup tutorials, product reviews, and candid vlogs.
Kristi is known for her colorful and bold makeup looks, as well as her honest product reviews. She also shares personal stories and vlogs, giving viewers a glimpse into her life outside of YouTube.
Kristi is a refreshing and authentic voice in the beauty community. She is unapologetically herself and encourages her viewers to embrace their unique style. Her videos are always entertaining and informative, and she has built a strong community of supporters.
7. Nyma Tang
Nyma Tang is a beauty YouTuber with over 1 million subscribers. Her channel focuses on makeup for deeper skin tones, and she is known for her “Darkest Shade” series, where she tests out the darkest shade of foundation from various brands.
Nyma’s channel is dedicated to helping people with deeper skin tones find makeup that works for them. She shares makeup tutorials, product reviews, and tips for choosing the right foundation shades, concealer, and more.
Nyma is an important voice in the beauty community, advocating for greater inclusivity and representation. Her “Darkest Shade” series has helped shed light on the lack of options for people with deeper skin tones and has inspired many brands to expand their shade ranges. Her videos are informative and empowering, and she has become a role model for many viewers.
Conclusion
Watching beauty YouTubers can be a great way to learn about new beauty trends, techniques, and products. The top 5 beauty YouTubers we’ve mentioned are known for their quality content, consistency, engagement, and unique presentation styles.
They have amassed millions of followers and become trusted beauty advice sources. Additionally, there are many other honorable mentions out there that also deserve recognition.
Whether you are a beginner or a beauty professional, these YouTubers have something for everyone. So, sit back, relax, and listen to their channels for entertaining and informative content. Let’s continue to support and appreciate the hard work and dedication of these amazing beauty YouTubers.
