Redesigning your website is usually an excellent way to introduce something new to your business. All customers like innovations, but a complete website redesign can be a double-edged sword. You need to know exactly what parts need an update, what mistakes to avoid, and how to improve your website.
Furthermore, have you ever thought about how often you should redesign your website? While changes are good, too many changes in a short period are not a good thing. Let’s dive deeper into this subject.
You Should Redesign your Website Every Two to Three Years
As a rule of thumb, this is how you want to approach the redesign. The internet hosts millions of websites, and things change quickly. You should revisit your website design at least every two years.
People expect change, and a website that always remains the same quickly becomes obsolete. It is sad, but it’s true. If your website becomes boring, you might lose some customers.
The good thing is that even the most minor, subtle change can make your website look better. You don’t need to give it a complete overhaul but simply improve on a couple of things. Maybe you use a more modern font or change your color patterns slightly.
If you are unsure what changes to make, you should ask your customers for feedback. Find out what things they would like to see advanced.
Why Should You Redesign Your Website?
Even though redesigning your website is necessary, you should do it for the right reasons. Change for the sake of change is not what you should be doing.
The most common reasons for redesigning a website are:
- Solving a problem;
- Improving customer experience;
- Giving it a more modern look;
- Fixing bugs and errors;
- Improving SEO.
Let’s see how to approach each of these problems.
Solving a Problem with Website Redesign
When we talk about the potential problems that could be solved with website redesign, there is a massive list in front of us. You could be facing a decline in sales, low traffic, problems with other parties stealing your content, security issues, and so on.
The array of possibilities is comprehensive. Whatever the problem is, you should use it as the starting point when redesigning your website. This problem will give you your goal.
For example, if you start losing traffic, use the website redesign as a marketing strategy to boost your business. With the right exposure on social media and various innovations, you will attract more customers. We all like to see something new.
Improving Customer Experience
We already spoke at the beginning about how you should ask your customers for feedback about the company website. If you are selling services or have a customer area on the website, you need to ask about features that are missing.
It is crucial to understand how visitors use your website. They might have good ideas about how to improve some areas. The goal is that users have better interaction with your website and engage with your business.
Giving Your Website a More Modern Look
One thing that many website owners fail to notice is that their website does not look as good as it used. Nothing has advanced over time, and that starts to become a problem in the eyes of the users. They want a breath of fresh air from time to time.
If people engage with your website all the time, they will want to see some changes. For example, if you are trying to make money with your blog, you need to think about making it more interesting.
Maybe you start adding videos to your posts or change how the article looks on the page. Think about the position of the ads, images, author bio, etc. You should also improve the comments section, or maybe add a new feature to it.
Font, color, and spacing play a crucial role in the look of a blog, so speak with your web designer about the ways to improve that section.
Fixing Errors
If your website is not working properly and is displaying errors, you should not wait two years until your next redesign to fix them. This is a huge problem, and you should solve it immediately. The potential errors could be due to a bad URL, forms that don’t work, or a feature that is not compatible with the rest of the website.
You could also experience a slow loading speed after some time. This may happen if the rules of the game change, and there is a need for updating SEO or the code.
Updating Your SEO
SEO changes should be done every six months to a year. Google constantly makes changes in the algorithm, and you need to be alert all the time. Even the smallest changes can quickly drop your search rating.
Furthermore, if your business changes, you will need to focus on different keywords. Sometimes a business needs to go where customers are. Since customers change, the business needs to grow with them.
Obsolete SEO is even worse than outdated website design. With that in mind, pay special attention to search engine optimization.
How Often Should You Redesign Your Website – Explained!
If you ever had doubts about how often you should redesign your website, we hope this article gave you a clear answer. These website changes are very important. They are a natural part of the evolution of the online world. A change is necessary if you want to keep your customers.
Just understand what needs to be advanced, set your goals, and work towards completing them on time. A change is difficult, though. However, with the right mindset, and the right team of people, you can tackle this task without losing any customers. Just do your research, and you should be fine. Best of luck!
