Product descriptions may help your buyers go through your sales funnel. Your shop increases its chances of converting casual browsers by including originality and product advantages in your product description.
Most businesses, however, make a common error when creating product descriptions: they include content that merely defines their products. This leads to poorer conversions since individuals are unable to appreciate a product’s unique value or how it solves an issue.
This post will teach you how to create product descriptions that sell. So, let’s find out.
What Is A Product Description?
A product description is a phrase that conveys a product’s qualities and advantages to a consumer. The purpose of the product description is to provide the buyer with enough information to entice them to purchase the goods right away.
To master product description writing, you must first understand how to create convincing product copy. Furthermore, you must respond to any questions that a consumer may have, such as:
- What issue does your product address?
- What will I benefit from utilizing your product?
- Things that distinguish your items from the competition?
Your short description must provide clear answers to these questions.
Advantages of Writing Product Descriptions
Having improved product information may aid in search engine optimization (SEO). You may increase your chances of ranking high on Google by tailoring your item description to contain particular keywords. Without product descriptions, you may be able to optimize your photos for keywords, but your product page may not show high search results owing to a lack of content.
Product descriptions may help educate your buyer about the product. The product description provides additional product information that the image cannot provide. For example, you probably wouldn’t purchase a laptop-based just on the image.
As a buyer, you’d want to learn about the laptop’s characteristics and features. This also applies to fashion – certain individuals may be allergic to specific materials and need information on the fabric of the apparel you offer in your shop.
You may avoid a backlog of customer support requests by giving critical product information to customers. It also assists clients in determining whether or not a certain product is suited for them, which may help reduce return rates.
A product description may also be utilized to make a consumer chuckle in order to strengthen the link between your business and the customer. It may also reassure clients that your solution will solve their largest problem or improve their lives in some manner.
How to Write Excellent Product Descriptions
1. Create your Own Product Description
Avoid utilizing the manufacturer’s product descriptions. By producing your own material, you avoid getting punished by Google for duplicate or weak content. Furthermore, you increase your chances of crafting a product description that converts your consumer.
2. Make it Scannable
Your product description should be simple to read. Customers may get the information they need fast by having two lines that describe the product and multiple bullet points. You should convert the specifications into bullet points for simple reading if you sell computers.
3. Understand Your Target Market
You might incorporate comedy into your business if you offer entertaining things like ugly Christmas sweaters or food-shaped jewelry. Customers that purchase such sorts of things are likely to enjoy an interesting product description, so your text should be humorous and light.
However, comedy does not work in all dropshipping niches. For example, you wouldn’t include comedy in a product description concerning life jackets, coffins, or other delicate topics.
4. Improve Your Product Descriptions
The simplest approach to improve your product summary is to utilize a program like a Plugin SEO on your shop. You should utilize keywords that are related to your product. For example, if you offer cosmetics brushes, you should be particular, such as ‘unicorn makeup brush’ or mermaid makeup brush.’
5. Tell a Story
Use your product description to convey a tale. It might be the tale of why your consumer needs this product to address their issue. Or a description of the product’s advantages. Or just an amusing narrative about the product that attracts your buyer in.
6. Split Test It
Don’t forget to split test your product descriptions. Experiment with alternative formats, lengths, words, and other elements. Split testing your product descriptions may help you optimize your product page and increase conversion rates.
7. Spell Check Your Work
Check your product descriptions for errors. To prevent spelling errors, utilize software like Grammarly.
8. Provide All Specifics
Ensure that consumers have all of the information they need to make a purchase. For example, if you’re dropshipping garments, care instructions and size charts may benefit buyers before and after they buy. If you offer tablets, be sure to provide all of the specifications. If you drop ship jewelry, you should add information such as ‘nickel-free,’ since some people may be allergic to specific materials.
Conclusion
Product description mastery will need experimentation and inventiveness. Don’t be hesitant to try out our product description template to help you enhance your format. Writing product descriptions that sell takes some trial and error, but with little perseverance, you may end up as a product description example in this post one day.
