Any successful content strategy begins with offering value through personalization and concludes with goal-specific conversions. However, an excellent byproduct some content types can have is natural links – an invaluable, limited resource for digital marketers. To leverage this byproduct, you will first need to identify those types of content that naturally attract links. Then, you may strategically incorporate them into your content strategy and reap their benefits. Why Do Links Even Matter? But first, let us establish exactly why links, or “backlinks” in Search Engine Optimization (SEO) slang, even matter. Doing so should hopefully dispel any doubts you might have regarding their value and whether they deserve your time. 1. They Denote Quality to Google Perhaps most importantly, as far as SEO goes, backlinks help Google value your content. Google has high standards regarding quality and strives to rank quality content higher in search engine results pages (SERPs). Some of their quality standards, which SEO seeks to address via backlinks, include: 2. They Produce Traffic Second, as highlighted above, not all backlinks yield equal benefits. Follow links will enhance your authoritativeness, for instance, while NoFollow links will not. However, all backlinks produce more traffic. The self-evident benefits of this include: 3. They Attract Relevant Audiences Finally, knowing which types of content naturally attract links allows you to attract relevant, engaged audiences. That’s because backlinks typically come from others within your niche, who share your industry focus and thus have similar audiences. Referral traffic audiences, then, have a plethora of benefits of their own, like: Types of Content that Naturally Attract Links With this context in mind, we may discuss which types of content can best facilitate links. In no particular order, our five picks are the following. 1. Insightful Blog Posts Starting a blog may be among the wisest business decisions a professional of any industry can make. Initially, insightful blog posts can effectively act as landing pages, generating leads through ranking high in SERPs. What’s more, they typically address informational search intent, which most queries have. It’s this quality that makes them excellent natural link magnets, as users love sharing informational content. For blog posts that generate links, you may consider such types as: Should you want to take this content type a step further, you may also employ Backlinko’s Skyscraper technique. 2. Infographics Another excellent type of content that naturally attracts links is infographics. This content type requires some moderate effort to craft successfully, but it definitely pays off. For proof of this, simply consider the following: To elevate your infographic strategy, you may also consider what Neil Patel dubs as “guestographics”. 3. Listicles and Checklists Should you prefer relatively easier blog posts with little infographics enrichment, listicles and checklists may be an option for you. Listicles are immensely effective, as Copypress finds, and both of these content types are easier to produce than original content. As you craft yours, however, you may want to mind such elements as the following: An additional benefit of this content type is that it opens the possibility of connections with those you include. Listicles of technological giants may not do so, but ones of local businesses or initiatives often will. 4. Research Conversely, you may prefer to produce research instead – a rightful mainstay among the types of content that naturally attract links. This content type is undoubtedly harder to produce but is also undeniably effective. For proof of this, simply consider those we have linked to in this article ourselves. We did so because their research provides value to our readers, and that’s exactly why research consistently earns backlinks. Still, producing research takes considerable time and effort. Among other elements, consider the following: You may combine research with infographics, for example, distilling its main points into a shareable infographic or guestographic. 5. Webinars Finally, should your resources allow it, you may consider webinars. 99Firms find that webinars enjoy increased popularity and effectiveness, which also makes them excellent link magnets. That said, webinars have 2 distinct disadvantages in this regard: You may still employ them for their own merits, however, and combine them with other marketing efforts for link-building. Consider such options as: If webinars are not within your means, you may always consider producing free tools instead. Those are somewhat similar in shareability, and may often be cheaper to produce depending on your scope and industry. Conclusion To conclude, many types of content naturally attract links. Among them, insightful blog posts and listicles are quite effective and affordable. Infographics and research are typically even more effective but require more resources and, at times, a higher budget. Finally, webinars may lag behind in generating links but may still serve this role alongside their primary one.