Podcasts can be a great method for company owners to establish a personal connection with listeners and potential clients. One-on-one communication allows you to humanize your relationship in a way that written content cannot. Additionally, giving your audience a variety of ways to interact with your content and brand is always a good idea.
You may establish yourself as an authority in your field and start from scratch by podcasting. By including links to your website at the end of each podcast episode, you may encourage listeners to visit it and increase traffic to your online store.
What is a Podcast?
The answer to “What is a podcast?” is really straightforward. A podcast is a listenable audio recording of a conversation about a particular subject, like business or tourism. Though sometimes maintained on websites, they are frequently found on iTunes and Spotify. Wherever your audience may be, this dynamic medium can be the ideal way to provide your daily dose of inspiration.
Starting a podcast doesn’t require a lot of capital or technological expertise. This article will walk you through the process of starting a podcast, explain why you should have one for your business, describe the many types of podcasts, and list the necessary tools.
This post is for you if you’ve been wondering how to start a podcast, how to record a podcast, or you’ve just been looking for podcasting advice.
How Do Podcasts Work?
An example of online audio broadcasting is a podcast. It is portable and can be listened to while travelling, going to work, or even working. It’s a form of content that, unlike a video or a blog article, doesn’t demand all of your target audience’s attention.
The demand for podcasting is high. Podcast listening has increased annually, say Edison Research and Triton Digital. The study also reveals that those who regularly consume podcasts do so for a weekly average of 5 hours.
More business owners will begin to realize the possibilities of podcasts as their audience grows. Therefore, if you’ve been wondering how to start a podcast, you must first choose the kind of podcast you’ll produce.
Types of Podcasts
1. Interview Podcast
Each episode of this podcast features interviews with a different guest conducted by one or two hosts. This structure is well-liked because it doesn’t usually call for extensive pre-work.
Researching your interviewee and developing a list of questions to ask are typically part of preparation. Naturally, you’ll need certain soft skills to launch this type of podcast, such as the ability to persuade guests to participate, interviewing abilities, and the capacity to routinely generate podcast episodes.
A popular ecommerce expert is interviewed in-depth on a podcast hosted by eCommerceFuel creator Andrew Youderian.
2. Single Podcast
This can be one of the greatest podcast formats for you if you’ve been wondering how to start a podcast. These podcasts are frequently delivered as monologues, with just one host (you) in charge.
Solo podcasts’ material can be of any kind that can be presented by a single person, including opinion-based, news-related, Q&A, and other formats. This podcast is simple to create technically because all you need is your voice, some knowledge of how to record a podcast, and a topic to discuss.
This structure is really well-exemplified in Pat Flynn’s book Smart Passive Income. As he talks down several techniques to market your online business and stay ahead of the curve as an ecommerce entrepreneur, he blends inspiration and education. In order to assist listeners in creating their own passive income enterprises, he describes his own personal experiments and their outcomes.
3. Multiple Host Podcast
With two or more hosts, this type of podcasting can be more engaging than a show with only one host. This can be a great choice for you if you’ve been looking at how to launch a podcast and have a business partner.
For listeners who prefer to hear conversations and arguments rather than just one person talking, multi-host podcasts offer discussions with a variety of viewpoints and beliefs. Since there are more people and more ideas, the creators are also under less pressure to maintain the audience’s interest.
The Fizzle Show is among the top e-commerce podcasts available in this format. Caleb Wojcik, Corbett Barr, and Chase Reeves, three friends who co-host the show, offer helpful business guidance on developing a successful company.
Of course, you are not required to stick to just one of these forms. You may mix and match at will. In the e-commerce sector, there are several podcasters who mix various genres.
