If you wish to bring a concept to life, you must immediately persuade people of its worth. In today’s society, videos are the best for this. Our news streams are dominated by video. It holds our attention and we like watching it.
For many years, I depended on actual sale papers to promote my new product concepts. Sell sheets, like billboards, are straightforward: On a single piece of paper, I’d emphasize the main value of my proposal. If it were true, I’d also put a picture, my name, my contact information, and “patent pending” in tiny text. Sell sheets continue to be quite significant. However, if you truly want to connect with your audience, I suggest creating a video sell sheet as well.
The truth is that there is so much more you can say about a topic in a one-minute film – and a minute is really all you have to make an impact. Your marketing materials should function as bait, enticing anyone gets them to wants to learn more.
Remember that individuals are self-centered. They want to know what they stand to gain. They need to be motivated to care. Nobody truly cares about facts. What matters are the benefits. What is particularly amazing about video is that it allows us to convey the emotional advantages of our ideas?
Use it to pull at your heartstrings. To demonstrate how difficult the issue your product concept solves is for customers. To demonstrate the delight and happiness that your solution will provide. Consider your video sales sheet to be a mini-movie.
Video marketing is quite effective. It catches the eye in a way that copy just does not. The good news is that you can learn how to produce your own video sell sheets with a little effort. This is how.
6 Ways to Use Video Marketing to Market Your New Products
1. Use the “As Seen On TV” Infomercial Format
First, present an issue then fix it. It’s as easy as that. There’s no need to recreate the wheel. To understand what I mean, watch the videos on Allstar Product Group’s website. If you want to promote your product concept on television, you must create a video sell sheet.
Dedicate around 15 seconds of your video to the issue that your innovation addresses. Where is the ailment?
Then concentrate on the solution, which is your product. How does it address the aforementioned issue? How would it improve their lives? Why would buyers choose it over an already available product? This is the most crucial part of your video, so make it count. There are an infinite number of inventive methods to set up your film to showcase the advantage of your notion.
2. Keep it Brief
As in, about one minute long. Commercials are intentionally kept brief. Your aim is to communicate the value of your product concept as rapidly as feasible. It isn’t about you. It’s not even about the specifics of your concept. You must pique people’s interests. Concentrate on generating an impact rather than presenting as many details as possible.
3. Make Use of Existing Equipment and Software
Consider buying a microphone since the one on your phone won’t pick up your voice if you’re too far away. Keep in mind that you may shoot an excellent video sales sheet without speaking.
Tripods are rather cheap these days and will serve you well. iMovie is included with Apple products. Use Windows Movie Maker if you have a PC. To make an excellent video, you don’t need to know the ins and outs of video editing. To get acquainted with them, watch YouTube lessons. A word of caution: the resolution on your phone may not be ideal. Wait until you’ve uploaded the file to your computer before deciding if it’s sharp enough.
4. Try New Things.
Experiment with varied lights. Experiment with various camera angles, such as close-ups and long shots. You should have more than enough stuff to play with when you start editing. Rough prototypes look fantastic on camera, so don’t get too caught up in refining yours. You’d be surprised at what a little editing can do.
5. Create a Storyboard First
You’ll save a lot of time if you do this. Begin with a title page and conclude with your contact information on your video sell sheet.
6. If You Don’t Like Your Voice, Don’t Talk.
You’re great in front of the camera, right? Fantastic! The majority of folks aren’t. No worries. On platforms like Upwork, voiceover professionals are incredibly economical. Shooting without audio also provides you with a lot of freedom.
Instead of depending on a narrator, you may put subtitles that describe what’s happening in each scene. There is a lot of space for mistakes with this technique. If you want to be in your video, ask your friends and family for their honest feedback on how you seem onscreen. A distractingly awful video is the last thing you want.
Conclusion
As previously stated, video sale sheets are not a substitute for physical sell sheets. People need something static to which they can return and refer. On your physical sale sheet, provide a link to your video sell sheet. Make sure the link is clearly accessible; why go through all that trouble if the recipient doesn’t notice there’s a link to a video?
If the usual sell sheet you’ve been using to pitch people on your concept isn’t working, make a video to go along with it. It might be effective. Companies came rushing once I created a video sales sheet, as I’ve seen again and again. It is a really effective instrument.
Finally, before you start sharing your marketing materials with anybody, you should submit a provisional patent application. Keep in mind that this is a game. Your video sell sheet is an enticement, not a reveal. Show the value of your concept in your video sell sheet without revealing how the product works.
