It might be difficult to pick out which social platform to concentrate on when you’re just starting started in the influencer marketing game. Instagram, which has over 1 billion monthly active users, is a platform you should absolutely consider. Instagram influencers might be the golden key to gaining access to a large pool of new customers for your business. And many businesses are discovering how to profit from Instagram.
Instagram influencers are highly creative individuals who infuse their work with a narrative and backstory, offering a perfect balance between style and substance.
And as Instagram continues to lower the organic reach algorithm of some brands, we only expect the demand for Instagram influencers to increase significantly.
Types of Instagram Influencers
When you start looking into collaborating with any of the Instagram influencers, you’ll notice that there are a variety of options. The most common types of Instagram partnerships are listed below.
1. Instagram Stories
Instagram Stories may be one of the most useful features for Instagram influencers and partnering brands to get more personal with – and organically grow – their audiences.
Much of what is shared on Stories appears to be more credible. It doesn’t feel as fake or polished; instead, it feels more genuine, which is why Stories are ideal for real-time, ‘in-the-moment’ content.
In addition, Instagram influencers don’t have to conform their Stories to the feed’s aesthetic.
The link feature is another unique feature of Instagram Stories.
Instead of inconveniently telling people to follow the link in their bio when looking at standard in-feed posts, it allows influencers to link to a company-specific landing page immediately.
This feature has proven to be extremely useful for ecommerce businesses looking to implement Instagram shopping.
Top influencers are now publishing twice as many Instagram Stories as Snapchat Stories, making Instagram Stories one of the best avenues for Instagram influencer partnerships.
2. Timeline Posts
The most common type of Instagram influencer partnership is paying influencers or giving them free samples in exchange for sponsored posts.
Influencers can shine a spotlight on companies through soft mentions, in-depth reviews, and alternative uses, leveraging the trust they’ve already earned to encourage their audience to try the company or its offering for themselves.
This collaboration between an Instagram influencer and an ice cream manufacturer is one example.
The majority of firms that use this influencer partnership model compensate influencers in advance for generating sponsored content.
If you just provide your products to influencers, they are not legally bound to promote you. Unless, of course, there is a legally enforceable contract in existence limiting the remuneration to free things.
It may also go the other way if you don’t have any such arrangement and are merely giving away things in the hopes that Instagram influencers would post about them.
Note on sponsored posts: According to the Federal Trade Commission’s requirements, both sponsors and influencers must declare their agreement. The hashtags #sponsored or #ad may be used to do this.
3. Instagram Live
Brands may use Instagram Live to encourage influencers to interact with their current audience in real-time. Taking over a brand’s account and making a live broadcast is a great way to add exclusivity to your content while also sharing personal experiences with your audience.
Additionally, Instagram Live takeovers are a wonderful technique for companies seeking a fun and exciting method to communicate with their fans.
It enables individuals to communicate or ask questions through comments, for example. Influencers may apply filters and ask their friends and followers to participate in the takeover.
Aside from that, after your Instagram Live video is finished, you may download and save it to your camera roll.
After that, you may share it on another social media platform or save it as an Instagram Story to extend the broadcast for another 24 hours.
Instagram live video may be saved. While many brands are utilizing Instagram Live as part of their influencer marketing collaborations, it still provides authenticity, ensuring that sponsored content does not seem to be promoted.
When customers watch influencers live discussing a brand’s product, they see it as less of sponsorship and more of a day in the life of the influencer.
Ask your influencer to advertise your forthcoming Instagram Live takeover on their social media platforms and urge their audience to watch and follow you to boost the number of people viewing your Instagram Live takeover.
Instagram Influencers: Where to Look for Them
The next step is to discover the ideal Instagram influencer.
Whether it’s for Instagram or another social media platform, this is certainly one of the most challenging aspects of influencer marketing.
In fact, 67.6% of marketers say identifying the correct influencers is the most difficult aspect of influencer marketing.
What do you do first? What qualities should Instagram influencers possess? What is the most efficient method for doing an Instagram search?
All of this is made simpler by the widespread availability of influencer marketing solutions designed to link you with the proper Instagram influencers. But let’s pretend you’re doing this on your own.
1. Determine the Best Influencer Types
First and foremost, you must establish which form of influencer is best for your campaign.
The overwhelming majority of smaller firms should focus on micro-influencers, with a few macro-influencers thrown in for good measure.
If you’re a cosmetics company, your first thought could be Kendall Jenner, but believe me when I say there are many better possibilities if you know where to look. And, in many cases, the views of people who are a bit closer to home are more credible and truthful.
The finest Instagram micro-influencers may be masters of their art. They are trusted because they have exhibited extensive industry expertise, yet they are mostly ordinary people like you and me, not high-profile singers, actors, or runway models.
You’ll find it easy to filter down the top Instagrammers for your company from an Instagram influencers list after you’ve identified your target influencer.
Don’t worry if you don’t have an Instagram influencers list. There are a number of methods for locating these potential influences.
Conducting an Instagram hashtag search is one of the greatest methods to locate relevant influencers.
For example, searching for the hashtag #foodblogger will bring up a list of the numerous influencers that use it.
Find influencers by using hashtags.
3. Make use of Google
You may also look for related influencers on Google.
If you’re in the industry of selling men’s apparel, for example, you may look for men’s Instagram fashion micro-influencers.’
Many websites will have profiles of influencers who are active on Instagram in this area. You may locate the ideal influencer to collaborate with on these lists.
Conclusion
Instagram provides amazing opportunities for companies of all shapes, sizes, and industries, but it’s not the only platform that can help you expand your reach. You may also broaden your influencer approach to include YouTube influencers as well as Facebook influencers.
