brand color

If you are planning to rebrand your business or to launch a new business and you are wondering how you are supposed to pick the best brand color that will represent your brand identity, then here is how you should pick the perfect brand colors. 1. Identify your Brand Personality You should start by identifying the adjectives that describe your business. Focus on the things that are unique from your competitors. If you are a startup, you should get your colleagues to take a look at a list of brand personality traits, pick out the ones that best describe your business to, and supplement it with a bit of background research. At the end of this process, you should have a list of at least 3-5 adjectives that describe your brand. 2. Choose a Color Based on the Brand’s Personality Traits Color psychology can help us understand the personality traits that people generally associate with common colors. According to color psychology, cool colors tend to evoke feelings of trust, loyalty, and stability, while warm colors are more evocative of energy, excitement, and positivity. It’s important to note that these color associations are highly dependent on context, personal experience, and culture, among many other things. But they’re a great jumping-off point for picking your core brand color. Here are some common brand color meanings: 3. Choose a Formula to Build Your Brand Color After you have your brand color picked out, you can now start building a color scheme that’s unique. How to Use Brand Colors Having a distinct brand identity is crucial for the success of your brand. So spend a little time, get to know your brand personality, and pick the brand colors that reflect your brand’s unique identity.