We’ve got you covered if you’re asking about best practices as to how to create the finest Pinterest Board & Pin descriptions!
It’s an art and a science, just like everything else on Pinterest.
When the art is done well, it appeals to a reader’s emotions, problems, and future aspirations.
Your Pinterest SEO will improve as you grasp the science. This leads to increased distribution and website traffic.
This blog will go through how to create Pinterest descriptions for Pins and Boards.
In addition, we discuss why they are so crucial for engagement, traffic, and the Pinterest search engine!
What Pinterest Descriptions Are and Why They Matter
Simply, Pinterest descriptions offer your Boards and Pins additional context. They provide Pinterest users an idea of the kind of material that will be pinned to your Boards or what your Pin is about!
Pinterest Pin descriptions appear in slightly different places depending on whether you use the desktop or mobile version.
When you pick your Pin description on the desktop, it will show to the right of your Pin picture.
The description shows underneath the Pin picture, directly after your Pin Title, on Pinterest mobile.
Pinterest Board descriptions are displayed at your Pinterest board’s top, just beneath your profile picture.
This section informs your followers about the contents of your Board and the kind of Pins you’ll be posting to it.
Now that you know where to look for these descriptions and what they’re meant to achieve, let’s discuss why creating excellent Pinterest descriptions is so crucial.
In 2018, Pinterest conducted a study of 21,000 Pins. They examined Pin designs and descriptions, and what they discovered will astound you! Here are just a few examples:
- Including your company name in the first line of the description leads to a 54% increase in email signups.
- Using clear, actionable language and a strong call to action increased email signups by 70% and online sales by 6%.
- Including a price increased sales by 28%.
Descriptions clearly matter to Pinterest users. And, as it turns out, they are important to the Pinterest algorithm as well!
Pin descriptions are critical for Pin distribution.
By including relevant keywords (that relate to the page you’re linking to) in your Pinterest Pin description as well as the Board title and description where the Pin is saved, you’re sending a signal to Pinterest about your content (think: Pinterest SEO!)
These keyword signals in your Pin title, Pin description, Board Title, and Board Description assist Pinterest in surfacing your Pin to the right people and search results.
Use just relevant keywords, not random unrelated terms, as Google does. You don’t want to get reported for spam on Pinterest!
How Can I Find Out Why My Pinterest Descriptions Are Missing?
If Pinterest Pin descriptions are so important, why are they missing half of the time? They appear sometimes on mobile but not on desktop. Or you may see them on certain Pins but not on others. You may see them on some accounts but not others if you handle many accounts for customers.
It’s really rather common. Pinterest has the following to say:
“Your descriptions may change depending on the Pin format and device.” People will occasionally see the complete description in their feed, but other times they may just see the Pin title or a few words of the description.
Whatever appears in people’s feeds, know that your description is hard at work behind the scenes to deliver your content in front of the correct people.”
How to Create Outstanding Pinterest Pin Descriptions
Let’s discuss Pinterest description best practices and how to write them for your Pins!
You’ll see a box for Pin description whether you post a pin-straight to Pinterest or schedule a Pin using Tailwind.
It’s the “Tell everyone what your Pin is about” form to the right of the Pin picture field on Pinterest.
In terms of what to add to your Pin description, you should include anything that will assist others to determine whether your Pin is relevant to them. The more specifics, the better.
Your pin description should include the following information:
- Keywords that are relevant near the beginning of the description
- In the first line of your description, include the brand name.
- No keyword stuffing! Natural sentence structure
- A call to action – tell visitors what you want them to do when they arrive at the page.
- Include as many enticing details as you can!
What is the Maximum Length of the Pin Description?
Your Pin description can be up to 500 characters long. That’s plenty of room for natural keyword use, a CTA, and all the information people need to know about what your Pin and linked content can do for them.
The first 30-60 characters of your description are most likely to appear in the feed. Start with the most important and compelling parts. Understanding the components of a strong Pin description is useful, but how does that translate into writing an effective description?
This template is an easy approach to think about constructing your Pin description:
[Address Keyword Search Intent] + [Brand Name] + [What You Offer] + [Relevant Details] + [CTA]
Consider the following scenarios, one for each of the four goals: awareness, email signups, online sales, and offline sales.
Writing Pinterest Board Descriptions
Pinterest Board descriptions will be a snap now that you’ve mastered Pinterest Pin descriptions!
Board descriptions, like Pin descriptions, have a character limit of 500.
To add a Pinterest Board description, go to the Board you want to describe and choose the Edit option (pencil icon).
Then, in the area under “What’s your board about?” provide your Board description.
How to Add a Description to a Pinterest Board
Your board description should include the following information:
- Keywords that are relevant at the beginning of the description
- A detailed overview of the issues covered by your Board
- Who the Board best serves/What pain issue the Board will address
Pinterest users search for a combination of specialist, wide, and long-tail keywords and phrases (“how to do XXXX”).
For example;
[Keywords] + [Why Should You Care] + [What You Will Discover (long-tail keywords and search phrases)]
[Key Topics] + [Ideal Audience] + [Performance (long-tail keywords and search phrases)]
Conclusion
Now that you’ve mastered Pinterest descriptions. Remember this if you remember nothing else about creating the finest Pinterest descriptions:
- Descriptions are important for both people and discoverability.
- Keywords are important; use them carefully.
- The more precise your descriptions are, the better.
- Pinterest sees them even if you don’t, and they’re used to help others locate your material.
- Also, be sure to get our Pinterest toolbox. When you use appealing photos and effective descriptions, your reach, engagement, and traffic will skyrocket.
