TikTok’s reach is undeniable, with one billion monthly active users and three billion app installs. How can your company get into this pool of prospective clients and introduce a new business?
Let’s take a look at some ideas and strategies for translating your entire marketing strategy into TikTok lead generating.
1. Develop an Eye-Catching Company Profile
There are no second chances to create a good first impression. Ensure that your brand makes use of the chances presented by your TikTok profile:
- Profile image or video: Make sure it’s indicative of your brand, whether it’s your business emblem or a relevant picture or video.
- Brief bio: In your bio, you have 80 characters to showcase your company. What is your shortest pitch to the TikTok audience? To better engage with people, make sure you communicate your company offer in the appropriate tone of voice.
- Links: The link in your bio is your primary entry point for new leads. It introduces them to your brand and goods or services by directing them to your website. Make sure you utilize this wisely when it comes to marketing as well.
2. Collaboration with TikTok Influencers
TikTok is brimming with creative influencers. They capture the interest of the audience, whether they are TikTok celebrities or big movie stars.
Finding an appropriate influencer may help your lead-generating approach. You just need to discover those that are compatible with your brand and target audience.
You may choose between macro and micro-influencers. The first will have a bigger and more diverse audience, while the second will be more focused and narrow.
Macro influencers are excellent for raising brand awareness. However, the trade-off for micro-influencers with smaller audiences is a lot more engaged and relevant group. This may significantly improve their ability to generate leads.
You may generate a unique discount code for each influencer with whom you collaborate. It will provide an incentive for their target audience to consider your goods or services, converting them into leads. The influencer, on the other hand, would be compensated for any sales. It’s a win-win scenario and an excellent opportunity to connect with the influencer.
You may also use TikTok’s Creator Marketplace to connect your company with a suitable influencer. It is a platform for discovering and connecting with TikTok producers, therefore increasing your brand’s visibility on the social network
3. Use all Possible Call-to-Actions
Once you understand your customer persona’s behavior, employ all of the CTA options accessible on TikTok. These are the two most important ones your brand should not overlook:
When someone is interested in your brand, one of the first places they will go is to your profile. You only have one chance to guide them to the next stage of their customer experience with your company.
The bio link is the primary CTA through which your leads may discover more about what you have to offer. Don’t pass up the opportunity to highlight a particular campaign or to include it on a crucial page of your website.
Content that links to your bio: In your TikTok videos, you may always lead viewers to your bio link. You may also include context regarding giveaways, freebies, or any other beneficial information in this manner to entice people to click on your bio link.
Make sure the landing page you send your TikTok leads to is likewise conversion-optimized. Keep note of how it behaves and make changes as appropriate.
4. Consider the TikTok Ad Power
TikTok Ad Manager provides an enticing possibility to produce high-quality leads. You may use these adverts to get to know your consumers better, gather information about them, and drive them to a landing page of your choosing.
Here’s how it works:
- You build a branded video with a CTA based on your objectives.
- The CTA takes the prospect to a brief form that TikTok automatically populates with basic viewer information.
- After entering the necessary information, the user might be led to your website or a specified landing page.
- You may obtain the lead data produced by TikTok Ad Manager or link it with your company’s CRM.
On TikTok, hashtags are one of the most common methods for leads to find your business. Because TikTok is still in its early stages, the appropriate hashtags might gain you more exposure than on social networks like Twitter, Instagram, or Facebook. They might be the first point of contact for prospective clients of your brand, so do it right.
Here are some actions to consider:
Do your homework and do extensive TikTok research on which hashtags are popular among your industry’s rivals and producers. There are other hashtag generators, such as tiktokhashtags.com, that may point you in the direction of related hashtags.
II. Pay Attention to Trends
Stay ahead of the curve by examining hot hashtags and how they are used on TikTok on a daily basis. TikTok moves swiftly, so don’t be left behind.
III. Make Use of Hashtag Challenges
Use trendy hashtag challenges or make your own. On TikTok, they work like magic and may create a lot of attention.
IV. Create Your Own Unique Hashtag
Using a branded hashtag on TikTok raises brand recognition. Keep it brief and nice so that it will be remembered. You may utilize your brand name in TikTok postings as Red Bull did by using #redbull.
Consider experimenting with a combination of more general yet popular hashtags and specialty hashtags. The first will provide you with more visibility, but competition for people’s attention may be severe. With specialty hashtags, you will be addressing a smaller, but more relevant, audience. Combining both sorts of hashtags will provide the greatest results for lead generation on TikTok.
VI. Assist TikTok To Better Understanding Your Content
TikTok’s algorithm will begin to recognize the kind of account you have by utilizing appropriate hashtags. This will assist the platform in associating you with relevant subjects and delivering the appropriate material to the appropriate audience.
6. Make Content that Sells
TikTok’s fanbase is motivated by original and creative content. You don’t need to spend money on expensive video productions to get the proper leads. With a few resources, a strong grasp of your audience, and a creative approach, your TikTok content can become viral.
Here are some pointers to consider while developing your TikTok content strategy to create leads:
I. Consider the Stage of the Lead in Your Sales Funnel
TikTok is a social network where leads discover your business or return to your channel for extra pleasure or education.
When generating TikTok content, bear in mind who you want to reach out to and where they are in your sales funnel. Is it a lead who is learning about your business for the first time, or one who can be targeted with soft-selling content?
II. Adjust Your Content Approach in Accordance With TikTok’s Algorithms
When developing a content strategy for any social network, keep in mind that you must meet the needs and expectations of two groups: your target audience and the social network itself.
Each social network has its own algorithm, with its own set of advantages and disadvantages. However, when approached correctly, it may increase your company outcomes, which means you must grasp how TikTok works in order to tailor your content strategy properly.
III. Provide Gated Content
Use gated content to turn your TikTok fans into leads. This might be a freebie, blog article, webinar, eBook, or anything else. The goal is to direct your prospects to a particular landing page where they can convert. You may utilize the URL in your profile to direct viewers to your video.
IV. Create a Video Plot Focused on CTAs
Create your content with a particular call to action in mind, and provide a link to it in the video. Here’s a concept for combining narrative with lead generation to make an amusing or instructional TikTok video:
- Begin with something that will pique the audience’s interest.
- Then concentrate on the core plot of the video, which is the tip or dance.
- Finally, make a meaningful offer.
7. Maintain your Engagement and Provide Exceptional Client Service
Staying involved with your TikTok audience is just as vital for producing leads as being innovative in the first place.
As a result, be sure to respond to any prospective customer’s post comments or direct messages as soon as possible. This will increase trust in your brand and serve as the start of a connection with your lead.
Make an attempt to interact with other TikTokers by commenting on their videos when appropriate. Your comments may be seen by their followers, particularly if you have a blue tick, and they may click over to your profile. It’s a terrific low-cost technique to get people’s attention.
Conclusion
TikTok is an excellent platform for generating leads. Pay attention, tweak your social media approach, and improve your company outcomes.
