All companies that know how to keep in touch with their users are more likely to stay in the game and be successful in it. This enables them to increase their customer loyalty.
How to Measure Customer Satisfaction
- Check on all your current feedback.
- Come up with a survey template.
- Find the perfect timing for your survey.
- Act on this information.
The importance of customer satisfaction is supported by numerous professionals and experts around the world;
“The one statistic that matters most is if the customers come back.”
Shep Hyken
CUSTOMER SERVICE EXPERT, AUTHOR, BLOGGER, AND SPEAKER
“Every company’s greatest assets are its customers because without customers there is no company.”
Michael LeBoeuf
BUSINESS AUTHOR
“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.”
Jeff Bezos
FOUNDER & CEO OF AMAZON
“Every day we’re saying, ‘How can we keep the customers happy? How can we get ahead in innovation by doing this?’… because if we don’t, somebody else will.”
Bill Gates
FOUNDER OF MICROSOFT
What Do SAAS Experts Have to Say About Customers?
“Your customers want you to interact and be interested in them. Giving them a call once every month or so to check in will make a huge difference in improving and maintaining customer satisfaction. To this day, I’m still amazed at how effective a simple call (without any agenda) impresses my customers, even more than the actual work we do for them!”
Jonathan Gorham
FOUNDER OF ENGINE SCOUT
“Here at Nightwatch, customer satisfaction is one of the most important metrics we pay our attention to. We focus on building trust with our users from day one. Making sure that their needs are always heard and responded to. We take feedback and feature requests seriously. Often the best suggestions on the features came from our users. Naturally, we record every piece of feedback, evaluate it with the team, and often implement new features based on these suggestions.”
Kas Szatylowicz
SOCIAL MEDIA MANAGER AT NIGHTWATCH
“We always remember that without customers we would have no business. This ensures that we always put ourselves in the customers’ shoes to see things from their viewpoint.”
Jenni Graham
SR. STYLE GURU AT JCHIC LIFESTYLE BRAND
“Customer Service is the key in converting your clients into your brand ambassadors. Make them feel important. They may forget about a half of the features your software offers, but they will remember that you helped them when they had questions and concerns.”
Ilya Azovtsev
HEAD OF GROWTH AT DOCSIFY
How Do You Ensure High Customer Satisfaction?
1. Customer Acquisition
Here, you should consider;
- Email Marketing
- Advertising
- Inbound Marketing
2. Customer Onboarding
Here, you should consider;
- Welcome emails
- Sign up forms
- Tutorials
3. Engagement and support
4. Get feedback
5. Get referrals
