Talking about improvement and knowing your pitfalls is far from reality unless you live surrounded by critics who point out your shortcomings. You can’t realize the critical aspects that will help you become better. This is why customer feedback is important for your business and the best way to ask for feedback.
Importance of Customer Feedback
- Gives you suggestions on further advancements
- Give you ideas for business development and
competition sustainment. - Creates a positive outlook in audience research
and brand loyalty - A way to build healthy customer relationships.
Reasons Why Customers Don’t Leave Feedback
- They think you don’t want them if you don’t ask for them.
- Most customers know that you don’t care about the reviews, ratings, or feedback, but only the user-generated content for your site.
What Is the Best Way to Get Feedback From Customers?
You should choose the right words and the right approach to showcase the significance of their feedback.
Here are some best tips when you need to ask for customer feedback:
- Ask yourself or your team about the purpose of feedback.
- Use free-flowing responses instead of just ratings.
- Ask questions that request a subjective response rather than “Yes” or “No”.
- Break it into different questions and avoid asking two questions in one phrase.
- Keep as many human touches. Don’t make it sound like a bot.
- Personalize the feedback request where it is possible.
- Use the same tone as your audience and avoid complicated terms.
- Use a spreadsheet instead of a survey to make it visually appealing.
- Avoid negative words.
What Are the Best Ways to Collect and Ask for Customer Feedback Online?
1. Integrated Website Feedback Collection Forms
You can integrate a short survey at a visible place on your website or you can just choose to use your Contact Us form.
2. Support Feedback for Online Portals
Integrate feedback collection systems in your self-help portals. Customers tend to visit these areas more often once they purchase something.
3. Live-Chat Feedback Systems
E-Commerce websites have an e-commerce chatbot that collects data, addresses queries, and helps guide shopping. General websites too have a chatbot with manual and AI-based processing. With this, you can easily get uninterrupted ways to collect feedback.
4. Feedback Survey with Rewards for Customers
Reward them with some incentives like coupon codes, free e-books, and discount vouchers to inspire them to fill up a feedback form. Try offering an extra incentive to those who haven’t responded and this will definitely encourage them to respond.
5. Feedback Request by Email Template
A solid list that gives you good conversion rates is the best for collecting feedback. Utilize such valuable assets and create impressive email templates for feedback collection.
6. Customer Feedback Through Social Media Polls
Social media platforms like Facebook, YouTube, Instagram, and Twitter give ways to collect feedback in the form of audience polls. You can use your social media following and ask for customer feedback easily.
