Have you ever found yourself endlessly scrolling through Instagram, searching for the perfect beauty inspiration? With the vast amount of content on the app, it can be overwhelming to know where to turn for trusted and reliable beauty advice.

Luckily, there are countless beauty Instagram accounts out there that can provide you with just that. From makeup tutorials to skincare tips, these accounts are a goldmine for anyone looking to elevate their beauty game.

In this article, we’ll highlight the top beauty Instagram accounts that everyone should follow and provide you with tips on how to make the most of your beauty Instagram feed.

Top Beauty Instagram Accounts to Follow

There are countless beauty Instagram accounts to follow, but some stand out from the rest for their creativity, talent, and unique perspectives on beauty. Here are some of the top beauty Instagram accounts that everyone should follow for inspiration:

1. Huda Beauty (@hudabeauty)

Huda Kattan is a beauty blogger and makeup artist who has built a beauty empire with her brand, Huda Beauty. Her Instagram account is filled with makeup tutorials, product reviews, and stunning beauty looks.

2. Jackie Aina (@jackieaina)

Jackie Aina is a beauty influencer who has made it her mission to advocate for inclusivity and diversity in the beauty industry. Her Instagram account features makeup tutorials, skincare tips, and honest product reviews.

3. Pat McGrath (@patmcgrathreal)

Pat McGrath is a world-renowned makeup artist who has worked with top fashion designers and celebrities. Her Instagram account showcases her iconic makeup looks and products and behind-the-scenes glimpses of her work.

4. James Charles (@jamescharles)

James Charles is a makeup artist and beauty influencer known for his colorful and creative makeup looks. His Instagram account features makeup tutorials, product reviews, and collaborations with other beauty influencers.

5. Chrissy Teigen (@chrissyteigen)

Chrissy Teigen is a model and celebrity who also happens to be a beauty lover. Her Instagram account is filled with relatable and hilarious beauty content, including makeup tutorials, skincare tips, and product recommendations.

6. Emily Weiss (@emilyweiss)

Emily Weiss is the founder and CEO of the popular beauty brand, Glossier. Her Instagram account offers a behind-the-scenes look at the brand’s products and campaigns, as well as beauty tips and inspiration.

7. Jeffree Star (@jeffreestarcosmetics)

Jeffree Star is a makeup artist and beauty influencer who also has his own makeup brand, Jeffree Star Cosmetics. His Instagram account showcases his bold and colorful makeup looks, as well as product launches and collaborations.

8. Patrick Ta (@patrickta)

Patrick Ta is a celebrity makeup artist who works with A-list clients like Gigi Hadid and Ariana Grande. He shares his work and tips on achieving the perfect makeup look.

9. Chriselle Lim (@chrisellelim)

Chriselle Lim is a fashion and beauty influencer who shares styling tips and beauty routines. Her feed is filled with elegant and sophisticated makeup looks.

10. NikkieTutorials (@nikkietutorials)

NikkieTutorials is a Dutch makeup artist and beauty influencer with over 14 million Instagram followers. Her account is filled with tutorials, reviews, and behind-the-scenes glimpses into her life as a makeup artist.

11. Pony (@ponysmakeup)

Pony is a South Korean makeup artist and beauty influencer known for her innovative makeup looks and flawless skin. Her Instagram account features stunning makeup tutorials, product recommendations, and beauty tips, and she has over 7 million followers.

12. Manny Mua (@mannymua733)

Manny Gutierrez is a beauty influencer and entrepreneur with over 4 million Instagram followers. He shares makeup tutorials, beauty reviews, glimpses into his life as a beauty influencer, and advocates for greater representation of men in the beauty industry.

13. Desi Perkins (@desiperkins)

Desi Perkins is a makeup artist and YouTube personality known for her glam makeup looks. Her Instagram account features beautiful makeup looks, tutorials, and product recommendations.

14. Robin Black (@beautyisboring)

Robin Black is a makeup artist and photographer who creates stunning editorial makeup looks. Her Instagram account features beautiful and creative makeup looks, behind-the-scenes glimpses of her work, and product recommendations.

15. Katie Jane Hughes (@katiejanehughes)

Katie Jane Hughes is a makeup artist known for her unique and creative looks. Her Instagram account features beautiful makeup looks, tutorials, and product recommendations.

These are just a few of the top beauty Instagram accounts to follow for inspiration and tips on makeup, skincare, and hair care. Remember always to choose accounts that align with your personal preferences and needs.

Criteria for Choosing Beauty Instagram Accounts to Follow

When it comes to choosing beauty Instagram accounts to follow, there are a few criteria to consider in order to make sure you’re getting the most out of your experience. Here are some factors to keep in mind:

  • Quality of Content: Look for accounts that consistently produce high-quality content with well-lit and well-composed photos, clear and informative captions, and engaging video content. You want to follow accounts that provide value to you and your interests.
  • Niche Expertise: Consider the expertise and focus of the account you’re considering. There is a lot of beauty Instagram accounts out there, but finding ones that cater to your specific interests, such as skincare, makeup, or hair care, can help you obtain valuable and relevant information.
  • Engagement with Followers: Engaging with followers is a key component of a successful beauty Instagram account. Look for accounts that respond to comments and DMs, and engage with their audience in a meaningful way. This engagement fosters a community of beauty enthusiasts and can also provide valuable feedback and insights for you and the account you’re following.
  • Diversity and Inclusivity: Look for accounts that embrace diversity and inclusivity in their content. This means featuring a diverse range of skin tones, hair textures, and body types and products and techniques that work for a wide range of people. It’s important to be mindful of who you’re following and their message.
  • Transparency and Honesty: Trust is an important factor to consider when following beauty Instagram accounts. Look for transparent and honest accounts about their experiences with products and services, and they are not afraid to share their successes and failures. This can help you make informed decisions about your beauty routine.

Overall, choosing beauty, Instagram accounts to follow should involve careful consideration of the quality of content, niche expertise, engagement with followers, diversity and inclusivity, and transparency and honesty.

With these factors in mind, you can find accounts that inspire you and help you improve your beauty routine.

Tips for Using Beauty Instagram Accounts

Following beauty Instagram accounts can be a great way to stay up-to-date on the latest trends, discover new products, and get inspiration for your beauty routine. Here are some tips for making the most of your beauty Instagram experience:

  • Follow a Variety of Accounts: Don’t limit yourself to just one type of beauty account. Follow a mix of makeup artists, beauty bloggers, brands, and influencers to get a well-rounded view of the beauty world.
  • Engage with the Content: Don’t just scroll through the photos – engage with the content by liking and commenting on posts that you find interesting or helpful. This will help you to build relationships with the accounts you follow and may even lead to some great beauty tips or recommendations.
  • Save Posts for Later: If you see a post you love, save it for later by clicking the bookmark icon. This will add it to your saved posts, where you can easily refer to them later.
  • Use Hashtags to Discover New Accounts: Hashtags are a great way to discover new beauty accounts that you may not have found otherwise. Try searching for popular beauty hashtags like #makeupartist or #skincare, and follow accounts that catch your eye.
  • Don’t Compare Yourself to Others: While it’s great to get inspiration from beauty Instagram accounts, it’s important to remember that everyone’s skin type and beauty routine is different. Don’t compare yourself to others; focus on finding tips and products that work for you.

By following these tips, you can make the most of your beauty Instagram experience and discover new tips, products, and inspiration for your beauty routine.

Conclusion

Beauty Instagram accounts can be an excellent source of inspiration for those looking to improve their beauty routine or stay up-to-date with the latest trends. By following the right accounts, you can gain access to helpful tips, new product recommendations, and stunning visuals that will inspire you to try something new. 

Remember to choose accounts that align with your interests and needs, and don’t be afraid to explore new accounts to discover new ideas and inspiration. With the right beauty Instagram accounts, you’ll be on your way to enhancing your beauty routine in no time.