Although it may appear to be a minor aspect of your profile, writing the right Instagram bio for a company can be difficult. Your bio sets the tone for your brand’s online visibility. It’s absolutely normal to overthink it because you only have 150 characters, to sum up, what your company stands for.
We’ve broken down the factors that go into the best Instagram bios for business and how to write one for your brand to make crafting an Instagram bio easier.
What is an Instagram Bio?
When someone visits your Instagram profile, they will initially see and read your bio before scrolling down to see your Instagram feed, therefore you want them to stay!
Instagram bios are particularly crucial to optimize since they are the only location on the platform where you can connect to your website and drive visitors away from Instagram.
Let’s start with the most important aspects of an Instagram account:
Elements of Instagram Bios
First and foremost, there is the name. It’s difficult to be very creative here, but it’s sometimes useful to add some color. Many users include a summary of what you may anticipate from that account.
The next step is to add your job or business type to your Instagram account page; you’ll find only a standard list here, so there’s not much you can do to stand out.
The official Instagram Bio allows you to use up to 150 characters, including emojis, to inform your followers who you are and why they should follow you.
It’s not always simple to communicate your brand’s identity in only 150 characters. When writing biographies, you’ll need to be creative; keep reading through my Instagram bio examples for some inspiration.
Finally, you can include one link in your Instagram profile. You should consider exactly what or where you want your link to take your customer.
Many Instagram pros employ ‘Link in Bio’ solutions to boost their links. These programs generate mobile-friendly landing pages to which you may add various links. These are inexpensive and effective tools.
Why is it So Vital to Have a Great Instagram Bio?
When someone comes into your feed, you’ll want to make a great first impression. Whether your account is a suitable fit for your reader or not, you want to give them a reason to follow you. You can still demonstrate that you know how to solve their difficulties.
People will judge whether or not your Instagram account is suited for them based on your Instagram bio. Whatever happens, if your Instagram bio strikes a chord with your target demographic, it has the potential to bring you paying clients.
It’s advisable to consider your Instagram bio as if it were your virtual business card.
Instagram Bio Tips for Great Conversion
1. Excellent Profile Photo
A profile photo can convey more information than a thousand words. It’s critical that your profile photo be eye-catching. When you appear in a user’s feed, a creative photo will help you catch their attention.
Your profile photo should reflect your visual identity or that of your company. Consider your logo, a product photo, or your professional headshot as examples.
Use a professionally set photo of yourself, similar to what you’d use for a headshot or a higher contrast image of yourself or your company’s logo.
Even if you’re developing a business around cupcakes, an image of just a cupcake won’t suffice. You want to be remembered; you want your brand to be remembered. This is especially true if you use Instagram’s stories function to publish videos.
A good suggestion I’d like to provide is to pay great attention to how colors are used to generate contrast and draw attention. This is something to keep in mind on any social media platform; if you want to learn more, check out my guide to Quora Marketing.
Instagram is where you want to make a statement about who you are. Employers and future employers can simply find your social media pages, and your followers could turn into customers.
2. Optimized Name
The name you give your Instagram account is crucial since it can act as a powerful signal in Instagram searches.
As a result, many of the Instagram bio examples below feature an account name that includes more than just their name. A popular choice is their profession or specialization.
If you’re using Instagram for a small business or freelancing, I believe this is a nice concept, but I don’t think it’s as enticing on a personal or larger business page. However, it is effective.
If you include your keywords in this part, there’s a good possibility you’ll come up when someone searches for that term.
For example, putting your keyword in the Instagram search bar, such as fitness instructor, a software firm, or whatever it is your audience might be looking for, will almost certainly boost the odds of your Instagram profile being found in that search term, as shown below.
While it is a good idea in our list of Instagram bio tactics, you run the danger of harming your branding if you over-optimize for search discoverability. But, at the end of the day, it’s all about what you think is best for your image.
3. Statement
The Instagram bio’s Niche Statement is really important. You have 150 characters to grab people’s attention and keep them interested. A short Instagram bio can go a long way.
With a short Instagram bio, you’ll have more characters to work with in order to make the most of those 150 characters. This is the best place to explain who you are, what you offer, how you can help, and, most crucially, the outcomes you want to achieve.
Concentrate on your goal and demonstrate how to get from point A to point B. A one-line statement is usually the best approach to nail your niche statement.
With the characters you saved by having that niche one-liner, you now have more room to include a fun fact about yourself, such as if you’re a caffeine-dependent life-form, or if you’re a freelancer, a cool bio might include your passion.
Another wonderful technique to make your specialty statement more appealing and trustworthy is to use social proof. Have you won any awards? Have you started any well-known businesses? Do you have any high-profile clients?
Do you have a YouTube channel that you use to make content? Perhaps a TikTok? Twitter? Why not make use of this opportunity to promote your other social media accounts? This is a wonderful place to let people know where else they can find you on social media while also providing you authority and allowing them to learn more about you.
4. Call to Action
A call to action (also known as a CTA) is a brief remark or request that appears beneath your link. If you’re going to include a link in your Instagram bio, make sure it has a call to action.
One of the most common mistakes people do is posting a basic link without explaining what the link is about. Many individuals are hesitant to click that link because it is unclear where it will take them, especially with all the spammy links and the potential of introducing a problem to their tech.
A call to action pointing downwards to or just above your link not only assures your audience that the link isn’t “scammy,” but it also provides context for the link, making visitors feel more confident about clicking it in the first place.
Your Instagram bio link can go to free materials, videos, or anything else you want to contribute, as long as it relates to what you’re selling.
Another method to use your CTA in your Instagram bio is to use your specialty statement to spin-off how you create demand and want. “I assist by developing outstanding Instagram profiles for businesses,” for example, would be your specialty statement line. “Learn how” may be your call to action, with an emoji pointing down to your link, which could lead to webinars, articles, and so on.
Here are some CTA options for your Instagram bio (and with some emojis to go with them):
- “Find out more on my website” and add your link below to take them to your website.
- Send them to your YouTube channel with the message “Watch my video to learn how” and your YouTube link.
- Increase your following in other places: “Exclusive discount codes accessible [daily/weekly] on Snapchat” 📲
- Request that they tag you: “Use #thehashtagyoupick to tag us in your posts.” (This is an excellent option for a branded hashtag.)
- Invite them to come: “Come see us on Somewhere Road in Some Town.”
- Request that they check out your podcast: “Listen to our most recent episode on iTunes and Spotify.”
- Request a review from them: “Did we provide excellent service?” Please rate us on Trustpilot.”
- Request that they follow you: “Follow us @yoursocialmediahandle on all social media.”
- There are many other options, but the most essential thing to remember is to include a Call to Action in your Instagram bio to ensure that your external links get attention.
5. Links
You want to link to the best resources because Instagram only enables you to add one link in our bio. If you have a landing page, this is a fantastic spot to connect to it. Linking to a product page, a lead magnet, a website, a YouTube channel, or anything else that demonstrates what you do.
Make it a priority to take advantage of any opportunity to tell others more about yourself and what you do. As a marketer or creator, the one link allowed in your Instagram bio restricts you from adding more than one link or individual post links, but there is a simple way.
Do you have multiple links you want to share but aren’t sure which one to use?
There are several tools available these days to assist you in creating a mini-bio landing page to help you collect more links in your Instagram bio. Using a ‘link in bio’ tool will not only assist your traffic to arrive at more external links, but it will also fix your Instagram bio’s one link problem.
“Campsite” and “Shorby” are the two easiest programs to use and give you a lot of creative alternatives. Campsite allows you to create a nice free account. However, paying a little charge unhair a wealth of other features, like the ability to customize the fonts and colors on the main page.
Shorby allows you to add multiple links and directs your followers to your website, most recent blog post, online store, and social media accounts. It is also completely customizable, allowing you to include movies, animated avatars, gifs, and icons. Most importantly, it allows you to link to other social profiles, increasing cross-channel engagement.
You might also try Linktree, Tap Bio, Contact in Bio, Link in Profile, and Milkshake App. These don’t have as much personality or as many features as the ones above, but they’re still useful link hubs with easy modification.
All of these “Link in Bio” tools are great for Instagram, but they can also be used on other platforms like TikTok, Pinterest, and pretty much anywhere else. Others will use them as email signatures as well.
Keep in mind that you don’t have to spend hours trying out every tool offered. The majority of them provide the same set of features at a reasonable cost. Simply choose one. The content will have a much greater impact than the gadget.
Once you’re ready, all you have to do now is copy and paste the link hub into your bio.
Conclusion
Good Instagram bios will have a well-balanced mix of the above strategies. I hope these Instagram Bio ideas served the purpose to inspire you to review your own Bio and use it to boost credibility and conversions.
