Marketing is one of the popular disciplines that are constantly evolving. For business owners, proper marketing is the key to attracting people and converting them into customers. What marketing types are you currently using to find and connect with your potential customers?
This article will help you discover the different types of marketing that you can implement to build business awareness and increase sales.
But first…
What is Marketing?
Marketing is simply doing any activity with an intention to promote buying of a certain product or service. It is also the process of acquiring potential customers interested in your services or products.
Generally, marketing can be divided into two;
- Goods marketing
- Services marketing
This is because companies will sell services and goods and the marketing strategies will change with each one of them.
Here is a brief description of 150 different types of marketing.
Types of Marketing
1. Above The Line [ATL] Marketing
What is above-the-line marketing?
Above-the-line marketing involves using mass media as a marketing tool for a wide audience. Unlike below-the-line marketing which is more targeted and specific, the strength of above-the-line marketing is with potential reach.
2. Account-based Marketing
What is account-based marketing?
Account-based marketing (ABM) is a marketing strategy focused on the teams that treat an individual customer like their own market. Here, the marketing teams, host events, launch entire campaigns and create content for the people with the account, instead of the whole industry.
This marketing type allows brands to create personalized campaigns for their clients and dedicate their resources and time in studying their behaviors.
3. Acquisition Marketing
What is acquisition marketing?
Acquisition marketing involves strategies that attract and convert strangers to turn them into sales. Unlike other types of marketing, acquisition marketing extends beyond the marketing team. It also involves collaboration with customer success and service teams.
It focuses on a number of strategies to convert a website to a lead generation engine. For example, launching education hubs, lead optimization, improving the copyrighting on the site, and offering freemium products.
4. Affiliate Marketing
What is affiliate marketing?
Affiliate marketing is when a business rewards another business with a commission for every purchase made through its links. This type of marketing is common among influencers but brands also use them to promote products or services.
It is a cost-effective method of creating awareness and is also an amazing alternative to influencer marketing. Furthermore, you can leverage affiliate marketing to create more revenue. Fortunately, every business has its own rules when it comes to affiliate marketing.
5. Affinity Marketing
What is affinity marketing?
Affinity marketing also referred to as partnership marketing, involves creating mutually beneficial partnerships.
6. Agile Marketing
What is agile marketing?
Agile marketing involves being receptive, responsive, and open about your marketing strategy. It is all about being flexible instead of sticking to a rigid plan.
It is more of an attitude instead of a strategy. The term is from the techie world of agile development, where the iterations to the software are steady and incremental.
7. Alliance Marketing
What is alliance marketing?
Alliance marketing involves two businesses collaborating. Unlike partnership or affinity marketing, the collaboration here runs deeper.
Brands team up to pool their resources so as to promote and sell a certain service or product.
8. Ambush Marketing
What is ambush marketing?
Ambush marketing attempts to associate products or services with a certain event that has official sponsors. Brands use this tactic to compete for exposure against competitors. It is a low-cost method to ambush events.
9. Article Marketing
What is article marketing?
Article marketing is a marketing type where businesses write articles and place them strategically on the internet. The articles are about relevant topics.
They are sometimes distributed to PR sites, news outlets, article submission sites, article banks, and forums. It is a bit similar to content marketing but with article marketing, the articles are not placed on the brand’s own website.
10. Augmented Marketing
What is augmented marketing?
Augmented marketing involves adding value to something using an innovative offer. Generally, augmented means being greater in value or size.
11. Behavioral Marketing
What is behavioral marketing?
Behavioral marketing involves automated marketing to consumers, based on their behavior. It is an online marketing strategy that analyzes behaviors triggered by a certain message including buying, clicking on a link, downloading, or sharing.
12. Below The Line [BTL] Marketing
What is below-the-line marketing?
Below-the-line marketing is a type of targeted marketing that won’t use any mass media like social media or TV. Unlike above-the-line marketing, below-the-line marketing is more personal and effective.
13. Black Hat Marketing
What is black hat marketing?
Black hat marketing involves unethical SEO methods. Generally, Google analyzes the websites before deciding how they will rank.
However, there are different methods used to cheat the system but doing so is not worth it as it will only gamble your business. Furthermore, any gains are likely to be short-term.
14. Brand Marketing
What is brand marketing?
Brand marketing involves improving the public perception of the brand and creating an emotional connection through humor, storytelling, inspiration, and creativity.
The main goal of brand marketing is to generate a discussion and provoke thoughts to ensure the brand is remembered. However, for this type of marketing to work effectively, you need to understand the buyer’s personas and what they relate to.
15. Business to Business [B2B] Marketing
What is business-to-business marketing or B2B marketing?
B2B marketing is a marketing strategy that involves one business marketing a service or product to another. For example, insurance companies market their services to shops.
16. Business to Consumer [B2C] Marketing
What is business-to-consumer or B2C marketing?
B2C marketing is any marketing that is specifically targeted to customers.
17. Business to People [B2P] Marketing
What is business-to-people marketing or B2P marketing?
B2P marketing is a strategy that recognizes the fact that it is not businesses that are going to buy what you’re selling, it is actually people. This attracts personal marketing which is more effective.
18. Buzz Marketing
What is buzz marketing?
As one of the types of marketing, buzz marketing involves using community influencers, interactive events, and creative content for word of mouth marketing. It is also used to create anticipation for what the company is about to launch.
Buzz marketing requires you to reach out to influencers early enough and come up with a plan to generate a buzz on the product or service you want to introduce. Using social listening software will help track your efforts by keeping track of how your audience is responding.
19. Call Center Marketing
What is call center marketing?
Call center marketing involves a business authorizing a specialist company like a call center or contact center to call people and market about their products and services.
20. Call to Action [CTA] Marketing
What is call-to-action or CTA marketing?
Call to action marketing is any online marketing method that makes someone take a specific action. This includes any graphics, banners, or buttons that require users to take action. The action will lead to entering a sort of sales funnel.
22. Campus Marketing
What is campus marketing?
Campus marketing involves promoting products and services to students on campus. It often involves using students as brand ambassadors to bring awareness to other students.
This may include handing out giveaways, promoting products at event booths, and hosting their own events.
23. Catalogue Marketing
What is catalogue marketing?
Catalogue marketing involves using a catalogue to display products and services. As one of the types of direct marketing, it is the most popular when it comes to mail-order retailers.
Although it might feel like an old-fashioned method of marketing, surprisingly, it is still working effectively.
24. Cause Marketing
What is cause marketing?
Cause marketing allows brands to tie themselves to social issues while still promoting their goods. For example, a brand may advertise that a purchase from this company will attract a donation to a certain charity.
25. Celebrity Marketing
What is celebrity marketing?
Celebrity marketing involves using a celebrity to endorse a certain product or service. The main aim is to increase sales since the consumers are able to connect and identify with the celebrity.
It feels like there are buying from the celebrity. However, the product or service doesn’t need to be endorsed by a famous person. In this case, a celebrity is someone well known to your target audience.
26. Channel Marketing
What is channel marketing?
Channel marketing helps a product or service reach the user faster and in a more efficient way.
Channel in business is defined as all the activities and people required to take something from production to consumption. Such people include manufacturers, distributors, wholesalers, retailers, etc.
27. Close Range Marketing [CRM]
What is close-range marketing?
Close range marketing also referred to as proximity marketing, uses WI-FI or Bluetooth to send promotional messages to the customers’ smartphones or tablets.
It is normally an in-store experience since the customer’s phone needs to be in the range of the shop’s beacon or transmitter.
28. Closed-Loop Marketing
What is closed-loop marketing?
Closed-loop marketing involves using information and performance data to provide effective marketing strategies. It analyzes what’s working and what isn’t.
This way, a business is able to eliminate guesswork for their next project. As a result, it reduces uncertainty and closes the loop.
29. Cloud Marketing
What is cloud marketing?
Cloud marketing is using the modern tools on the internet to connect with customers and market to them.
Nowadays, brands are able to send the same marketing messages in a number of places. You might see an ad on a website, remain, YouTube or even your Facebook and Instagram feeds.
30. Community Marketing
What is community marketing?
Community marketing, which is sometimes referred to as loyalty marketing, focuses on the existing customers.
It comes in handy since the cost of maintaining an existing customer is much cheaper than the cost of acquiring one.
31. Concentrated Marketing
What is concentrated marketing?
Concentrated marketing involves a company developing a product or service specifically for a well-defined market.
32. Consumer Marketing
What is consumer marketing?
Consumer marketing is a marketing strategy directly to consumers and it is the most popular type of marketing.
33. Content Marketing
What is content marketing?
Content marketing is one of the best ways to attract your audiences. It involves creating and publishing content to later distribute it to your target audience using free and gated channels like blogs, videos, webinars, ebooks, and social media platforms.
The main goal of content marketing is to help the user with their buying journey. Your first need to identify the major concerns of your buyers then create content along those lines.
34. Contextual Marketing
What is contextual marketing?
Contextual marketing is when you target online users using different ads on social media and websites, according to their browsing behavior.
When combined with powerful marketing tools, this type of marketing can make a website feel more personalized, allowing the user to find the correct information and engage in the right way.
35. Controversial Marketing
What is controversial marketing?
Controversial marketing involves the use of controversial topics to increase attention to marketing campaigns. It aims to grab the attention of the audience and spark discussions.
This has the potential of going viral and generating a buzz around your brand. However, there is a risk of turning away potential customers and can easily impact your brand’s image negatively.
36. Conversational Marketing
What is conversational marketing?
Conversational marketing involves having one on one conversations with your audience across different channels. It includes live chat, Facebook messenger, Slack, phone calls, email, texts, etc.
For best results, you need to identify the channels your audience mostly uses. However, the biggest challenge with conversational marketing is being able to manage the different channels without productivity loss, internal miscommunication, and slow response times.
Fortunately, you can use conversational marketing tools to boost your efforts.
37. Cooperative Marketing
What is cooperative marketing?
Cooperative marketing involves two or more companies teaming up to sell a product or a service. There are several ways this collaboration could happen.
It can also be as simple as the pooling of resources like money, time, or expertise.
38. Corporate Marketing
What is corporate marketing?
Corporate marketing aims to market the brand perception. It is more about the interpretation of a brand than how a specific product or service is marketed.
39. Cross-Media Marketing
What is cross-media marketing?
Cross-media marketing involves placing a marketing message in front of your customers using a number of ways including mobile, print, email, and online.
The main aim is to continually catch the customers attending and place a certain product in front of them, without being too invasive or annoying.
40. Cultural Marketing
What is cultural marketing?
Cultural marketing is specifically geared to a specific culture and is the most effective type of market segmentation. It is also known as diversity marketing, multicultural marketing, or ethnic marketing.
41. Customer Marketing
What is customer marketing?
Customer marketing is focused on retaining existing customers. The main goal is to impress your existing customers with your service or product and amazing customer service, so as to convert them to brand advocates.
42. Data Marketing
What is data marketing?
Data marketing involves using large sets of information to improve the effectiveness and accuracy of marketing campaigns.
Unlike database marketing, here the marketers insert a greater emphasis on behavioral trends and patterns.
43. Database Marketing
What is database marketing?
Database marketing involves collecting and analyzing customer information. The main aim is to come up with marketing strategies that would make money.
It is a type of direct marketing that can be executed using any method. A business will use a database of customers and potential customers to find their audience and send personalized marketing messages.
44. Defensive Marketing
What is defensive marketing?
Defensive marketing includes any form of marketing designed to protect the position of the company in a market.
45. Differential Marketing
What is differential marketing?
Differential marketing is tweaked to target more than one audience. The variable could be the product, price, or customer experience.
46. Digital Marketing
What is digital marketing?
Digital marketing involves leveraging technology to reach audiences. It involves marketing through online channels.
Such digital channels may include websites, search engines, email, and social. These channels help businesses connect with their prospective consumers.
47. Direct Marketing
What is direct marketing?
Direct marketing involves the use of a range of mediums to sell services or products directly to customers instead of selling via a retailer.
48. Disruptive Marketing
What is disruptive marketing?
Disruptive marketing aims to find a new and better angle for a product. This could be altering a product, creating something innovative, or adapting a marketing strategy.
49. Diversity Marketing
What is diversity marketing?
Diversity marketing also referred to as cultural marketing, multicultural marketing, or ethnic marketing, involves acknowledging that customers have a diverse background. Businesses are able to make more sales by tailoring messaging.
50. Door-to-Door Marketing
What is door-to-door marketing?
Door-to-door marketing is a method of moving from one house to another to pitch a product or service.
51. Drip Marketing
What is drip marketing?
Drip marketing involves sending a scheduled set of promotional texts to a mailing list with the aim of advertising a product or service. In other words, it is automated email marketing.
52. Ecommerce Marketing
What is e-commerce marketing?
Ecommerce marketing is simply increasing the awareness of the inventory and brand of an online store. This can take place both online and offline.
53. Email Marketing
What is email marketing?
Email marketing is a type of marketing that involves connecting companies to customers or leads via email. Email can be used to promote services or products, generate traffic to other channels, nurture leads towards a purchase.
However, some email regulations such as CAN-SPAM Act and GDPR requires companies to comply with three main principles
- Be transparent about your company
- Email only people who have opted in or are expecting to hear from you.
- Make it simple for people to opt out.
This means that you will need to build an email list and the most common way is using lead capture forms on the website. You will then need to use email marketing software and CRM to send, monitor and track the performance of emails.
54. Employee Marketing
What is employee marketing?
All businesses should understand that employees are brand ambassadors and potential customers. Employee marketing is simply using your employees to promote your business either through discounts or benefit packages.
55. Entrepreneurial Marketing
What is entrepreneurial marketing?
Entrepreneurial marketing involves executing marketing strategies by sole individuals. It is more of having a particular mindset than executing any strategy.
The need for entrepreneurial marketing was born from a necessity since entrepreneurs lack the luxury of huge budgets or large marketing teams.
56. Ethnic Marketing
What is ethnic marketing?
Ethnic marketing is born from an understanding that we are not all the same. Marketing messages will only work for some communities but not others.
Bespoke messages are more effective. This type of marketing is similar to diversity marketing, multicultural marketing, or cultural marketing.
57. Event Marketing
What is event marketing?
Event marketing involves planing a promotion strategy, developing assets to create anticipation, and finding the right channels to spread awareness.
Whether you’re promoting a trade show, workshop, seminar, pop-up shop, or conference, an event will help brands connect with their audience and build lasting relationships.
58. Expeditionary Marketing
What is expeditionary marketing?
Expedition marketing is the marketing for growth and is a form of risk-taking. This means that if a business is moving into a new market, using expeditionary marketing might help achieve its goals.
59. Experiential Marketing
What is experiential marketing?
Experiential marketing involves virtual or in-person events, interactions and experiences to help create lasting connections between the target audience and the brand.
60. Facebook Marketing
What is Facebook marketing?
Facebook marketing involves any form of marketing that is done on Facebook. It is lucrative because Facebook has lots of active users.
61. Field Marketing
What is field marketing?
Field marketing, also known as, field selling, is a traditional form of marketing that promotes the products or services to your target audience. This can be done by offering product demos or distributing product samples.
62. Flanking Marketing
What is flanking marketing?
Flanking marketing focuses on market segments that are not be catered for using the existing competition. This helps spot an area of marketing that is less important to rivals.
63. Free Sample Marketing/Freebie Marketing
What is free sample marketing?
Free sample marketing is giving part of a product or service at zero cost, hoping you will sell more at a later date.
This is mostly executed with groceries but with freebie, marketing, it is more tactical like ebooks, trial memberships, etc.
64. Geographic Marketing
What is geographic marketing?
Geographic marketing, also known as geo-marketing is incorporating geographical intelligence in a marketing campaign.
If a business finds out that majority of their customers are in a particular city, they will market to them directly
65. Global Marketing
What is global marketing?
Global marketing involves scaling your marketing efforts to become appealing to global audiences. This marketing strategy requires lots of market research to find out the product or service that best resonates with the global market and how to market them so as to achieve your business goals.
66. Goods Marketing
What is goods marketing?
Good marketing aims to increase the sale of a good, not a service
67. Green Marketing
What is green marketing?
Green marketing involves using an environmentally friendly angle to market a brand, product, or service. Any product said to be “gree” always has a selling advantage.
However, it doesn’t only involve highlighting products that are eco friends and the ones that aren’t. It is also about brand positioning. An environmentally friendly company displays certain values that influence customers.
68. Guerrilla Marketing
What is guerilla marketing?
Guerrilla marketing is using unique brand activations in high traffic areas to increase brand awareness. For example, promotion during a live event without proper permission from the organizers, or creating treasure hunts and public stunts.
69. Horizontal Marketing
What is horizontal marketing?
Horizontal marketing is when companies operating in a related niche team up to market a product or service.
By pooling their resources and collaborating, the idea becomes appealing to a wide audience and helps maximize earning potential.
70. Humanistic Marketing
What is humanistic marketing?
Humanistic marketing targets certain values and feelings. For instance, the desire for knowledge, respect, love, trust, honesty, justice, integrity, compassion, and empathy.
71. Inbound Marketing
What is inbound marketing?
Inbound marketing involves attracting customers without disturbing these. Most tactics under inbound marketing will fall under digital marketing since consumers are encouraged to do research.
This type of marketing is built on three main pillars; attract, delight, and engage. With inbound marketing, the initial goal should be to create valuable content that resonates with your audience.
The next goal is to attract their attention using conversational tools such as chatbots and email marketing. And lastly, you captivate them by being an empathetic expert or advisor.
72. Industrial Marketing
What is industrial marketing?
Industrial marketing is when one business tries selling industrial products (anything that helps in the production of an end product from raw materials? to another.
It is a form of B2B marketing but because of the nature of what you’re selling, the campaign requires a higher product knowledge.
73. Influencer Marketing
What is influencer marketing?
Influencer marketing is when you use popular people to tap into their engaged followers on social media. Influencers are considered experts and are trusted by the audience you may be trying to reach.
First, you need to build an influencer marketing strategy and determine the type of influencers you want. You will want to ensure that every influencer aligns well with your budget and strategy. Some factors you should note are their current metrics, niche, and size of their followers.
74. Informative Marketing/Informational Marketing
What is informative marketing?
Informative marketing focuses more on facts and less on emotions. It indicates how the features of the product will help solve the customer’s problems in comparison to your competitors.
75. In-Game Marketing
What is in-game marketing?
In-game marketing involves promoting something in a game. Game apps and consoles are quite popular these days. This allows businesses to place ads on them for marketing.
76. In-Store Marketing
What is in-store marketing?
In-store marketing is any marketing that happens in a retail shop. It is also known as shopper marketing.
77. Integrated Marketing
What is integrated marketing?
Integrated marketing is trying to create an easy experience for every consumer, no matter how they are interacting with the brand.
It is more of a philosophy than a tactic. A business shouldn’t have a business that is complicated or a marketing campaign that feels like it belongs somewhere else.
78. Interactive Marketing
What is interactive marketing?
Interactive marketing creates a dialogue between the target audience and the brand. This type of marketing meets customers where they are and adjust to meet their needs.
For example, if you visit a bookstore website and you’re looking for a memoir, the next time you log in, you may see recommendations for more memoirs from different authors.
79. International Marketing
What is international marketing?
International marketing, also known as global marketing, is promoting a product or service in several countries. While some products or services can only be sold locally, others can be sold anywhere.
80. Internet Marketing
What is internet marketing?
Internet marketing, also known as online marketing, is any promotion that takes place online. As the opposite of offline marketing, it covers a range of marketing types including email marketing, content marketing, SEO and PPC marketing.
81. Local Marketing
What is local marketing?
Local marketing involves marketing to a nearby audience. This is commonly used in a restaurant or a bricks-and-mortar shop.
82. Long-Tail Marketing
What is long-tail marketing?
Long-tail marketing is targeting a large number of niches using a product or service. It is mainly used by businesses dominated by a huge market leader.
83. Loyalty Marketing
What is loyalty marketing?
Loyalty marketing focuses on retaining existing customers by offering incentives. It stems from a belief that the cost of getting new customers is higher than the price of maintaining one.
84. Mass Marketing
What is mass marketing?
Mass marketing also referred to as shotgun marketing, is a promotion with an intention of selling to as many people as possible. However, for most businesses, this marketing strategy might only generate low-quality leads.
85. Mobile Marketing
What is mobile marketing?
Mobile marketing is any promotion specifically designed for mobile consumption. This is incredibly important because we use our smartphones consistently.
86. Multicultural Marketing
What is multicultural marketing?
Multicultural marketing involves executing a marketing campaign to target people of different cultures and ethnicities. It is doing in-depth research to understand the communities and finding the right way to resonate with the group.
87. Multi-Level Marketing [MLM]
What is multi-level marketing?
Multi-level marketing is the process of making money by selling products to customers and recruiting other people to do the same.
Also known as network marketing, it is more of a business model instead of a strategy. The main aim is to create different revenue streams.
88. Native Marketing
What is native marketing?
Native marketing is when companies customize their ads to match their style and function according to the platform on which they are published.
Brands will collaborate with publishers to create content that matches their audience. The goal is to improve the company’s editorial expertise as well as create non-disruptive ads that will create brand awareness and increase conversion rates.
89. Network Marketing
What is network marketing?
Network marketing aims to sell goods to customers and also by coming up with a team of people wh
90. Neuromarketing
What is neuromarketing?
Neuromarketing uses neuroscience to gain insights into the customer’s decisions and predict their behaviors.
It involves analyzing brain scans, tracking physiological functions, and eye movements, in response to marketing stimuli.
91. Newsletter Marketing
What is newsletter marketing?
Newsletter marketing is simply promoting your brand using emails. Some websites will offer a way to sign up for their newsletter as a way of nurturing the relationship with their customers or potential customers.
92. Niche Marketing
What is niche marketing?
Niche marketing helps brands spot a gap in the marketing of a product that only applies to a specific audience. A great product can make more profits than an average product in mass marketing.
93. Non-Traditional Marketing
What is non-traditional marketing?
Non-traditional marketing aims to be different from other marketing strategies. It is quite risky but pays off.
For example, a company like Nivea may make a unique sofa and place it in malls and shopping centers.
94. Offensive Marketing
What is offensive marketing?
Offensive marketing is when a company highlights its own strengths while attacking the weaknesses of a competitor.
Although companies can’t really call out the specific name of their rivals, they may it pretty obvious. For example, competitors leave negative reviews for other companies.
95. Offline Marketing
What is offline marketing?
Offline marketing involves any form of marketing that doesn’t happen on the internet. It may include radio ads, newspaper ads, billboards, flyers, and TV commercials.
96. Online Marketing
What is online marketing?
Online marketing, also called internet marketing, is any type of marketing that happens on the internet. It may include social media, emails, websites, and press releases.
97. Organization Marketing
What is organization marketing?
Organization marketing is any type of marketing that involves creating, maintaining, or changing the opinion of the public concerning an organization.
98. Outbound Marketing
What is outbound marketing?
Outbound marketing involves intrusive marketing like print ads, cold calling, and emailing.
It is referred to as “outbound” because it refers to sending messages to customers to raise awareness of your services and products, regardless of the customer’s interest.
99. Outdoor Marketing
What is outdoor marketing?
Outdoor marking is any form of marketing that happens outside like shop signs, posters, car stickers, billboards, etc.
100. Partner Marketing/Partnership Marketing
What is partner marketing?
Partner marketing also referred to as co-marketing, is a marketing type that involves collaboration between brands as they partner up on a campaign and share their results.
This is an amazing lead generation tool as it allows brands to tap into the audience they have not reached. However, for partner marketing to work, the brands must have goals that align with each other and services or products that are complementary or have similar consumers.
101. Partnership Marketing
What is partnership marketing?
Partnership marketing is collaborating with a brand or person because they have experience and relationship with the market you’re planning to sell to.
You’re also able to introduce your company to a new audience, which is also referred to as affinity marketing.
102. Performance Marketing
What is performance marketing?
Performance marketing is a type of digital marketing that becomes an expense only when it gives tangible results.
It is judged by the number of clicks, impressions, leads, and sales, depending on what the brand wants to measure.
103. Permission Marketing
What is permission marketing?
Permission marketing is the promotion of goods and services to someone who had initially agreed to receive the marketing information.
This way, companies can sell to people who are open to being sold to. Many businesses will offer value in return of the customer’s email address.
104. Person Marketing
What is person marketing?
Person marketing aim to maintain, change, or create a public opinion about someone. It is used to promote politicians, sports personalities, and celebrities.
105. Personalized Marketing
What is personalized marketing?
Personalized marketing is aimed to create a tailored marketing experience for everyone that comes across the brand. For example, adding the user’s name in the email or sending recommendations based on past purchases
106. Persuasive Marketing/Persuasion Marketing
What is persuasive marketing?
Persuasive marketing focuses on the emotions of the users. The main aim is to make the target audience feel something and associate their emotions with the brand, to trigger the appropriate actions.
There are many different techniques, including adding a .99 to the price or using the scarcity principle. You need to understand the buyer persona and know what resonates with them.
107. Philanthropic Marketing
What is philanthropic marketing?
Philanthropic marketing involves giving charitably to raise the brand’s profile and stand out among the potential and current customers.
108. Place Marketing
What is place marketing?
Place marketing aims to change, manage, or create a public opinion of a place. It is more prevalent in the travel industry.
109. Point-Of-Sale Marketing
What is point-of-sale marketing?
Point of sale marketing is a type of marketing that aims to increase sales at the time that someone buys something. They mostly take place near or by a till and require a good offer.
Most often than not, the products on point of sale are things that shop owners hope that customers will impulse buy.
110. Post-Click Marketing
What is post-click marketing?
Post-click marketing engages visitors to a website right after they click an online ad. Many businesses will forget to make the most of their leads as they put too much emphasis on generating traffic.
111. PR Marketing
What is PR marketing?
PR marketing involves working with a media company to increase a product or brand awareness.
112. Product Marketing
What is Product Marketing?
Product marketing involves increasing the demand for a product through market research, messaging, and positioning. It is not only taking pictures of the products and launching marketing campaigns.
This type of marketing is an intersection between sales, marketing, product and customer success teams. They work together with all these teams to align market strategies and for sales enablement.
113. Promotional Marketing
What is promotional marketing?
Promotional marketing involves giving customers an additional reason for purching a product or service from your brand. Examples of strategies used here include giveaways, samples, discounts, and contests.
114. Proximity Marketing
What is proximity marketing?
Proximity marketing is a highly targeted marketing strategy that uses the location of the user to show them relevant serving or product promotions.
For example, if you’re going towards an ice cream shop, you may get a notification indicating a special discount for a certain flavor at the shop.
This type of marketing is done in a number of ways including WI-FI, Bluetooth beacons, geofencing, QR codes, and NFC. Companies also use it to retarget users who won’t make a purchase and learn about user behavior.
115. Pull Marketing
What is pull marketing?
Pull marketing is any kind of marketing that generates sales and leads in a non-intrusive way.
116. Push Marketing
What is push marketing?
Push marketing, which is the opposite of pull marketing, is intrusive meaning it pushes a product or service to an audience who may not be aware of it.
117. Real-Time Marketing
What is real-time marketing?
Real-time marketing is any type of marketing that uses an up to date information. However, you can’t be able to plan in real-time marketing. Instead, it is focused on current trends.
118. Referral Marketing
What is referral marketing?
Referral marketing involves using an existing customer to pull in new customers. It is quite similar to word-of-mouth marketing. Although its success of it is hard to predict, this type of marketing is extremely powerful.
119. Relationship Marketing
What is relationship marketing?
Relationship marketing focuses on cultivating meaningful relationships with customers for longer brand loyalty. This type of marketing is not focused on short-term wins but rather on creating brand supporters who will help promote the brand.
You can start by using customer feedback software to run a Net Promoter Score (NPS) campaign as it helps you find who your customers are. Then, come up with ways of turning the happy customers to brand evangelists.
120. Reply Marketing
What is reply marketing?
Reply marketing involves prompting people to respond faster so as to take advantage of an offer.
121. Retail Marketing
What is retail marketing?
Retail marketing involves promoting goods and services in the retail industry. Similar to shopper marketing, it is quite broad as it covers pricing, promotions, packaging, and branding.
122. Reverse Marketing
What is reverse marketing?
Reverse marketing encourages people to find a product or service of their choice rather than promoting a specific product or service to them.
However, it is not meant to convince customers to buy something. Instead, it attracts interest and causes intrigue.
123. Scarcity Marketing
What is scarcity marketing?
Scarcity marketing is capitalizing on a customer’s fear of missing out. It is from a psychological principle “people want what is challenging to acquire.”
Brands may have sales ending soon or discounts that expire at a certain date. Some may create a limited range products.
124. Scientific Marketing
What is scientific marketing?
Scientific marketing involves improving Return On Investments (ROI) by testing and analyzing the market statistics and data.
125. Seasonal Marketing
What is seasonal marketing?
Seasonal marketing is the promotion of products at specific times of the year. Although seasonal marketing doesn’t need to consider with an official event, it is mostly used on Easter, Christmas, or Thanksgiving.
126. Search Engine Marketing/Search Marketing
What is Search Engine Marketing? What is Search Marketing?
Search Engine Marketing (SEM), also known as Search Marketing involves using all possible strategies to ensure your products or services are visible on Search Engine Results Pages (SERPs).
With this type of marketing, your business can get to the number one page or the first page when a user searches a certain keyword.
There are two main types of SEM including Search Engine Optimization (SEO) mainly for organic search results and Pay-Per-Click (PPC) for sponsored search engine results.
127. Self Marketing
What is self-marketing?
Self-marketing involves promoting a person instead of a product. It is quite effective since customers are more likely to buy from someone they know rather than a faceless brand.
128. Services Marketing
What is services marketing?
Services marketing is any type of marketing used in a service-based industry (where services are offered from one party to another). The services marketing may include copywriting, advertising, and search engine optimization to promote services such as accountancy, banking, etc.
129. Shadow Marketing
What is shadow marketing?
Shadow marketing involves promoting products in a less thorough way because you’re are unable to execute your marketing campaign properly.
It is something that you hope won’t be back to bite you. Some reasons for shadow marketing include lack of access to adequate resources, lack of enough time, etc.
130. Shopper Marketing
What is shopper marketing?
Shopper marketing, which is similar to retail marketing, is promoting products and services in a retail market.
131. Social Media Marketing
What is social media marketing?
Social media is using platforms like Instagram, Facebook, Twitter, and LinkedIn to market your business on a more personal level.
For social media marketing to be successful, you need to focus on consistency and having relevant content. Using compelling captions and images will encourage the audience to like and share which will bring the brand closer to its potential customers.
132. Sports Marketing
What is sports marketing?
Sports marketing is a campaign to promote a good or service through a sports event or team. Since many sports have a massive appeal, this can have an impact on sales.
133. Stealth Marketing
What is stealth marketing?
Stealth marketing happens when companies promote their services or products to potential customers that don’t know they are being marketed to. For example, when watching a show, you might come across a branded product in the shot. However, for this marketing type to work effectively, you need to find brands with opportunities that align with your brand’s values.
134. Street Marketing
What is street marketing?
Street marketing is promoting products or services in public places and in unconventional way. It helps capture the attention of customers and improve the brand’s image.
135. Synchro Marketing
What is synchro marketing?
Synchro marketing involves offering an offer or pricing promotion for industries that don’t have consistent sales all year round.
For example, a christmass shop may not sell their products in January. As a result, synchro marketing helps create demand during the off seasons.
136. Targeted Marketing
What is targeted marketing?
Targeted marketing is any form of marketing that is focused on a well defined audience. The success of this marketing strategy is dependent on if you’re able to reach the potential customers.
137. Technical Marketing
What is technical marketing?
Technical marketing focuses on the key features and specifications of a product. This is to appeal people with the technical features of a product.
138. Telemarketing
What is telemarketing?
Telemarketing, a form of direct marketing, involves cold calling people and promoting something to them. However, most people don’t enjoy being cold called so it is a challenging type of marketing to master.
139. Time Marketing
What is time marketing?
Time marketing is promoting a product or service at a specific time or within a certain time frame. It depends on results from time research or just using common sense.
140. Trade Marketing
What is trade marketing?
Trade marketing is any kind of marketing used by manufacturers to promote and sell a product. It targets wholesalers, distributors, retailers, and customers.
141. Traditional Marketing
What is traditional marketing?
Traditional marketing involves brand promotion or marketing using channels that were available before the internet came to be. Such channels included flyers, radio spots, and billboards.
However, since the information was not readily available, most of the traditional marketers relied on outbound channels such as billboards, television ads, and print media.
142. Transactional Marketing
What is transactional marketing?
Transactional marketing focuses on improving the volume and efficiency of individual sales rather than creating or maintaining a relationship with customers.
143. Undercover Marketing
What is undercover marketing?
Undercover marketing is teasing people and tapping into the human desire to know more. It uses intrigue to increase an interest of something.
Customers are often intrigued when marketers reveal a bit of information about something and not give the whole information.
144. User-generated Marketing
What is user-generated marketing?
User-generating marketing involves the process of leveraging your audience to take part in creating marketing material.
This can be done by doing anything from the social media hashtag challenge or asking users to share videos or pictures using your service or product.
145. Vertical Marketing
What is vertical marketing?
Vertical marketing targets a specific market or niche. It is any type of marketing that targets a certain group of people.
146. Video Marketing
What is video marketing?
Video marketing is simply using videos to market your products or services. A video is said to boost awareness and generate conversions whether it is on social media, YouTube, or in emails. Some of these apps will also help you analyze and target leads depending on their activity.
147. Viral Marketing
What is viral marketing?
Viral marketing aims to increase brand awareness and increase the pace at which a message spreads in various social media networks. It is quite effective but doesn’t last long.
148. Voice Marketing
What is voice marketing?
Voice marketing involves the use of smart speakers such as Google Home or Amazon Alexa to increase value to your audience and answer common questions on the topic of interest.
Apart from optimizing your website for voice search using the right keywords, you can also develop an Alexa skill or Google Home action. For example, Uber made an Alexa skill that allows users to request a ride with a voice request.
149. Word-of-Mouth Marketing
What is word-of-mouth marketing?
This is a powerful marketing type. While you can’t really force word of mouth, you can make it easier by requesting reviews after purchasing a product or service, creating shareable content, as well as offering loyalty and referral programs.
150. Youth Marketing
What is youth marketing?
Youth marketing is simply any type of marketing targeted at young people.
Conclusion
Perhaps you have found this article helpful in understanding the different marketing strategies available out there.
Let us know in the comment section.
