Skip to content To be able to promote our products or services effectively, we all need to be aware of the different types of marketing strategies. Marketing is simply considered as getting the word about your product or services out there. However, as marketers or business owners, we constantly hope that this awareness will soon translate to increase income and new clients.
Most of us have developed our marketing strategies that may or may not be as successful as we would wish. If you spend most of your time doing the same marketing strategy over and over again, chances are, you will be boring your audience and wasting your time and money.
While you may prefer to have your own systems and processes in place that are time-efficient and cost-effective, it is important to analyze the actions to ensure they are doing what they are supposed to be doing.
So, in this article, we’ll focus on the four main types of marketing strategies to help you kick start your 2022 marketing plans. They will help you add some spice to the stagnant campaigns and target your audience in a unique way. Keep reading to find out.
Types of Marketing Strategies
Cause Marketing
Cause marketing, which is also referred to as cause-related marketing, will help link a company and its products to a certain social issue and cause.
Relationship Marketing
Relationship marketing will focus on customer satisfaction and retention to enhance the relationship with existing customers, which helps increase loyalty.
Scarcity Marketing
Scarcity marketing aims to entice the customers to buy their products or services out of fear. This is done by creating a perception of shortage and they might not be able to get a certain product or service in the future.
Undercover Marketing
Undercover marketing which is also referred to as stealth marketing will market to customers in a way that they won’t realize that they are being marketed to.
Conclusion
The first two types of marketing strategies, cause and relationship marketing are positive marketing techniques that focus on benefiting others. The last two marketing strategies, scarcity and undercover marketing are controversial and more conventional techniques. They are focused on benefiting the company.
